ComNetworkMICHIGAN: How One New Media Company is Closing the Information Gap
What happens when media coverage is disconnected from what’s actually important in people’s lives? Layer in the economics of today’s rapidly changing media landscape and you’re confronted with serious information gaps concentrated in our lowest income communities. Outlier Media is working to change this equation by delivering information that matters directly to low-income consumers via text message. It also offers users the chance to connect directly with reporters with the goal to increase coverage of the issues that are impacting their lives.
Join ComNetworkMichigan’s fall gathering on Thursday, October 4 to hear from journalist and Outlier founder Sarah Alvarez. Alvarez will provide a demonstration of Outlier’s SMS technology platform and share results of its first campaign on housing and utilities in Detroit.
She’ll also explore larger questions about how we determine the value of information, learning what your audience really needs, and moving beyond raising awareness.