ComNetworkDETROIT: Multi-Channel Messaging Campaigns
The “Rule of 7” suggests that people must hear/see a message seven timesbefore they will consider taking action. Spanning your message across multiple communication channels can be an effective way of achieving the level of repetition needed to be impactful.
Tatiana Grant, owner of Infused PR & Events, will share tips on how to create a comprehensive campaign strategy that captures attention and inspires action. As part of her discussion on leveraging multiple mediums, Tatiana will provide insights on media partnerships including when you should consider one, how to secure it, and the details of in-kind vs. paid.
We will leave adequate time for conversation including lightly structured networking to help you build connections with fellow attendees. Our goal is to forge a strong community of communication pros working in the nonprofit & philanthropic sector who can rely on one another for support and collectively strengthen our ability to advance social good!
Light refreshments served.