ComNetworkDC: Advertising Strategies for Nonprofit Communicators
On Thursday, February 7, please join ComNetworkDC for an event focused on effective advertising strategies for non-profit organizations. We’ll hear from three expert panelists about how to consider paid media to achieve communications goals, touching on key topics such as how algorithms are affecting the organic reach of content today, what’s possible with limited budgets and creative resources, and how to develop measurable strategies and assess results. A networking reception will follow the discussion.
Andrew Eldredge-Martin, Senior Director, Modern Communications and Digital Strategy at Bully Pulpit Interactive
Jenny Smuland, Officer, Advertising Strategy, The Pew Charitable Trusts; former founder and owner of InStrat Media
Stefan Byrd-Krueger, Chief Analytics Officer, ParsonsTKO
Moderated by Ann DeFabio Doyle, Vice President, Communications, The Pew Charitable Trusts.
Hosted by The Pew Charitable Trusts
Registration desk will be in Pew’s lobby
ComNetworkDC is a network of DC-area communications professionals who believe in the power of smart communications to improve lives. In affiliation with The Communications Network, ComNetworkDC is one among over a dozen cities with active local groups of communicators working in various facets of the social sector, including at foundations, nonprofits, and as consultants. If this sounds like you, and you’re interested in joining a terrific network of peers, and learning together about using communications to create positive social change, please join us. Invite others. And come check out the next ComNetworkDC event.