ComNetworkCHI: Framing Fundamentals
We are hosting two back-to-back programs this Spring with the FrameWorks Institute, a nonprofit research organization that helps mission-driven organizations build public will for progressive change. Frameworks uses rigorous social science methods to study how people understand social issues. These trainings will give you inside knowledge and actionable next steps to effectively communicate your issues to your core audiences in order to drive change.
Framing Fundamentals: Friday, April 23rd, Noon-1pm CT
How can communicators be more confident in the most fundamental communications decisions of all – like where to start, what to emphasize, and what to leave unsaid? The science of framing can help. This session will offer a guided tour of essential insights uncovered by the FrameWorks Institute across twenty years of innovative social science research. Participants will leave with evidence-based framing strategies they can put to work immediately in their own communications – on virtually any social issue.