ComNetworkATLANTA: How Ideas Take Hold
Special guest speaker: Jason Tomassini, Atlantic 57
We live and work in a noisy content landscape. The media and nonprofit powerhouses own their big ideas by approaching content in a fundamentally different way. In this module, special guest speaker Jason Tomassini will share trends and best practices from The Atlantic and other pioneering nonprofits.
We will discuss how to:
– Own your core issue by unpacking your biggest ideas into constellations of content.
– Capitalize on major moments by surfacing—and resurfacing—the right stories at the right times.
– Remix stories to resonate with audience’s unique needs and passions.
Attendees will walk away with practical insights and tactics to apply to their own work in building brands, growing audiences and leading teams.
8:15 am – Check-in and networking
8:30 – 9:30 am – Program
Please note: The Dillard’s Atlantic Station parking deck on levels P1 and P2 has free parking for the first two hours.When you arrive at the building, take the first set of elevators to the fifth floor.
Light bites and coffee will be provided.