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Big Ideas for Short Videos


Foundations and their grantees are increasingly producing effective multimedia as audiences have become more sophisticated. And often, they are producing highly entertaining or emotionally impactful videos for relatively little money. For foundations and nonprofits, the question is no longer “Should we be producing multimedia?” but “How do we?” Human Rights Watch and the Ford Foundation, winners of Webby Awards and a Peabody Award, share tips including how to bring big ideas to short videos, how to tailor your message to diverse audiences, and why you shouldn’t work with creatives who only work with foundations.

This program was produced for Philanthropy New York’s members, due to its popularity at ComNet14. This “back by popular demand” program is presented by Public Policy Communicators NYC in partnership with The Communications Network.

The full presentation is below. To download the slides from the event, please visit



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