Skip to Content

Be Human — Breathing Life Into Your Social Media


Does this sound familiar? You’ve set up your organization’s Twitter, Facebook, and Instagram accounts and now they’re full of press releases. You only post sporadically – when you have a big announcement or during a fundraising campaign – and you get very little traction. Your Executive Director has an account, but it’s just a mirror of your organization. It all feels like you’re just monkeying around…

No, it doesn’t have to be this way. Brandon Echter, engagement manager at The Science Friday Initiative, offers practical tips and tricks to help you breathe life into your social media. Learn how to create a persona that will humanize your organization’s social media presence, and how to use that persona to help your staff advocate for your mission. Most importantly, learn how to use your social media to emphasize that you and your advocates are a community of people, creating stronger bonds and building a better groundwork for your mission.

You’ll learn:

  1. What a social media persona is, and why it is important for your organization to have one.
  2. How you can use personas to engage your community and advocates.
  3. Tips, tricks, and strategies for creating a social media persona for your own organization.

Watch the replay below.

For more information, get in touch with Brandon on Twitter at @bechter.



* indicates required

Join The Network

Community, learning, and leadership to help you do good, better.

Become a member