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Advancing Advocacy: How to Win Narrative Battles (and Know If You Are Winning)


A Framework for Advocacy Impact Measurement

Advocacy is about changing public opinion. And to do that, you need to understand not just policy preferences, but why people believe what they do. In other words, you need to understand their narratives, so that you can speak to them in a way that resonates.

In this webinar, we partner with narrative analytics pioneers Protagonist to examine how to understand the narrative landscape that matters to your organization, and construct a framework to measure the impact of your advocacy efforts in a deep, quantifiable way.

In this webinar, we’ll discuss:

  • What are narratives and why are they important
  • How to understand your narrative landscape in a quantifiable way
  • Developing strategies to use narratives to your advantage
  • A framework to measure the impact of your advocacy efforts

Watch the replay below.



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