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Strategic Public Relations
Reaching The Media
Introduction
This toolkit will assist you in putting all of the
strategic research, planning, message development and
writing you've completed thus far to good use. With your
media list in hand, a distribution system intact, and
the written information you’ll provide to reporters—as
well as carefully chosen spokespeople—you’re ready to
pitch a story idea, do interviews with the media, and,
if needed, to plan a press conference. In this tutorial,
you'll learn about:
Pitching and placing a story idea
Preparing for interviews
Organizing a press conference
To learn more about getting to the media effectively,
click on Pitching Overview in the column to the left to
continue this tutorial page by page, or select another
toolkit from the links to the left.
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