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Strategic Public Relations
Public Information Campaigns
by Meg Phee
The Communications Network featured an Ongoing Learning
Workshop on public information campaign's which featured
the lessons and experiences of four foundations that
received the 2003 Wilmer Shields Rich Awards. Although
focusing on the work of foundations nationwide, the
summary report provides helpful information for
non-profit organizations who are seeking to understand
the development and execution of successful public
information campaigns. Moreover, the session provided
participants with the opportunity to learn about
practical lessons, capacity and resources needed to
execute the programs, partnerships created with the
media, local partner agencies and strategies for
evaluating each campaign’s impact.
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Read the Public Information Campaign Summary
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