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Public Relations
Press Conference Overview
The first step in organizing a press
conference is to decide if you really need to hold a
press conference to get your message, story idea, or
news item out to the public through the media.
Once you know about placing stories and booking
interviews, you may decide that you don’t need to expend
the time, energy and resources for a press conference.
Press conferences are appropriate when you aren't able
to communicate effectively with the media one on one,
however there are risks, such as devoting too many
resources and getting a low turnout. There are twelve
steps that will help you carry out an effective press
conference, but first, we'll review the purpose and
risks involved.
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