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Strategic Public Relations
“In a Study Released Today...”: 10 Tips to Get More Ink
on Your Next Report
by Fenton Communications
“Putting a report together takes considerable
resources, so we make sure each study counts. This
requires a careful calibration of strategies and tactics
to make sure that at the end of day, we’ve hit a home
run in
the media and seized the attention of decisionmakers.”
--- Russlynn Ali, Executive Director, The Education
Trust-West
 Fenton
Communications has released their newest report which is
designed to help organizations gain media coverage. The
guide offers 10 tips for turning a report into a morning
headline or a segment on the evening news. No matter
what the issue is or what type of research being
released — from scientific data to a public opinion
survey — these tried and true tips can help insert the
hard work of the organization into the news cycle.
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