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Strategic Planning
Smart Chart
Spitfire Strategies Smart Chart is now available in a
web-based format making it even easier for non-profit organizations to
craft winning communications plans. The Interactive Smart Chart, based
on the Smart Chart 2.0, assists groups in sharpening their
communications goals, identifying their target audiences and crafting
high impact communications strategies. Through a series of prompts, the
easy-to-use program plots a communications strategy complete with goals
and objectives, decision makers and target audiences, messages and
messengers, and benchmarks for measuring success throughout the process.
The Interactive Smart Chart is available free of charge to non-profit
organizations and was funded by The William and Flora Hewlett Foundation and
The David and Lucile Packard Foundation.