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Market Research
What's the future of the news
business? A report to Carnegie Corporation of New York
offers some provocative ideas.
According to the report, "there's a
dramatic revolution taking place in the news business
today and it isn't about TV anchor changes, scandals at
storied newspapers or embedded reporters. The future
course of the news, including the basic assumptions
about how we consume news and information and make
decisions in a democratic society are being altered by
technology-savvy young people no longer wedded to
traditional news outlets or even accessing news in
traditional ways."
The report answers many
questions about how, why, when and who consumes today's
news. It is a valuable guide to any organization that
wishes to learn more about ways to reach and influence
the media.
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