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Communications Strategy
Why Bad Presentations Happen to Good Causes
by Andy Goodman
On
January 5th, 2005, Andy Goodman, in partnership with
Cause Communications, launched a research and writing
project by posting an online survey to capture data
about how organizations share information using a power
point format. The target audience included non-profits,
foundations, government agencies, and associations. The
survey research provides initial details about
presentations and what we see, what works, what doesn't
work, and why.
Andy shared findings at the 2005 Spring Conference in
San Diego. Drawing on 2,000+ responses to the new
research project exploring the role and effectiveness of
power point presentations, Goodman provided a sneak
preview of his early findings.
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