Just Seeing Is Not the Same As Engagement (VIDEO)
Guest Post: Susan Herr, PhilanthroMedia
One of the things that those of us who use social media most appreciate is its capacity to track how people are engaging with ideas and causes we are advancing. But according to Lisa Witter, Chief Change Officer at Fenton, engaging with content goes beyond just seeing something that’s been posted or published online.
Philanthropy and the Digital Public Dialogue: Challenges and New Opportunities
Guest Post: Jeff Stanger, Center for Digital Information
Wayne Gretzky famously said that a great hockey player skates to where the puck is going to be, not where it has been. These are instructive words for philanthropic foundations and other groups confronting fundamental and rapid shifts in the communication landscape. Two disruptive forces are reshaping the terrain on which our public dialogue takes place: digital communication technology and the unraveling of traditional journalism. This is of enormous consequence for social sector organizations whose effectiveness relies in part on a functioning, well-informed public debate on issues such as health, education, the economy, global development and the environment.
The More Things Change, The More They Change (VIDEO)
Guest Post: Susan Herr, PhilanthroMedia
As dean of the Annenberg School for Communication and Journalism at the University of Southern California, Dr. Earnest J. Wilson III is on the front line of changes wrought by the digital revolution. That’s why The Communications Network tapped his expertise three years ago for its report: “Come On In. The Water’s Fine. An Exploration of Web 2.0 Technology and Its Emerging Impact on Foundation Communications.”
Putting the Social in Social Networking
(The following is adapted from a post that recently appeared on Transparency Talk, the Foundation Center’s Glass Pockets blog.)
Guest Post: Erin Kelly, Robert Wood Johnson Foundation
A recent article in Forbes, “The Promise of Social Media” offers a bold prediction that “social media is likely to be one of the most significant forces reshaping management and business over the next decade and more.”
Based our experiences at the Robert Wood Johnson Foundation, I don’t believe that’s an overerstatement. In fact, I believe the networked age offers those of us working in philanthropy unprecedented opportunities to reach our collective goals.
How the California HealthCare Foundation Uses Mobile to Boost Social Media Engagement
According to findings from the Communications Network’s 2011 State of Practice report, digital communications are on the rise in foundations. As part of an effort to spotlight some different examples of how foundation communicators are making use of new technologies, we’re starting a series of video check-ins.
