Guest Post: Ryan Reynolds
Indexes are handy ways to track and report progress. You can’t beat the Dow Jones Industrial Index to follow the ups and downs of stock prices. Ditto the Consumer Price Index, which compares the cost of goods and services from year to year.
But what if you want to track progress on important social issues? Thanks to troves of data available these days, nonprofits are increasingly using indexes to communicate about their work and their underlying causes.