Guest Post: Barry Scholl, The Commonwealth Fund
“The only man who behaves sensibly is my tailor; he takes my measurements anew every time he sees me, while all the rest go on with their old measurements and expect me to fit them.” –George Bernard Shaw
There’s a lot of great news in the results from the latest Communications Network Survey of Foundation Communications Practices: As Bruce Trachtenberg and Michael Remaley write in their blog post about the survey, foundations are quickly embracing new technology, including social media; communications units are garnering more respect and inclusion; and communications strategy is no longer an afterthought for most organizations.
Foundation communications have changed a lot over the past two decades. But probably one thing that has not changed is the fervent desire that a foundation’s grantees develop the expertise and capacity to create and implement effective communications strategies to achieve the goals of their organizations. To help, many foundations have invested considerable money and time into training programs. There’s no question these programs have been well received and those who’ve taken part have appreciated the chance the learn more about how to be an effective communicator.
A more fundamental question, though, is do these programs work?