Guest Post: Ryan Reynolds
Indexes are handy ways to track and report progress. You can’t beat the Dow Jones Industrial Index to follow the ups and downs of stock prices. Ditto the Consumer Price Index, which compares the cost of goods and services from year to year.
But what if you want to track progress on important social issues? Thanks to troves of data available these days, nonprofits are increasingly using indexes to communicate about their work and their underlying causes.
Guest Post: Brett Davidson
Online video is becoming increasingly important as a communications medium, and video is predicted to make up the vast majority of internet traffic in the next few years. Many foundations fund advocacy videos produced by their grantees, or produce videos themselves — but all too often good and even powerful videos languish on YouTube and other platforms, with only a handful of views. And even if decent numbers of people do watch the video, not enough of them go on to take action or get involved.
Infographics took over the Internet in 2013. Indeed, they are a great way to crystallize the findings from a lengthy report into a single clear visual with just the top highlights of data, comparisons, etc. But, too often organizations spend money hiring designers to do infographics that are too complex, get lost in the data, miss the forest for the trees, or because of other misguided approaches, lower trust in infographics across the board.
During a recent Communications Network webinar, Resource Media’s Liz Banse and Nicole Lampe shared seven best practices around the use of infographics, They also presented two case studies of successful infographic releases.