Guest Post: Ryan Reynolds
Indexes are handy ways to track and report progress. You can’t beat the Dow Jones Industrial Index to follow the ups and downs of stock prices. Ditto the Consumer Price Index, which compares the cost of goods and services from year to year.
But what if you want to track progress on important social issues? Thanks to troves of data available these days, nonprofits are increasingly using indexes to communicate about their work and their underlying causes.
Where are you from, and how you identify with that place now?
Technically, Fresno, California, but my family moved to the Seattle area when I was four. That allows me to pass as a mossback—our term for a native Seattleite. My career took me to Los Angeles and Boston before I had the opportunity to come home to Seattle. Now, I can look out my office window and see the iconic Space Needle (or at least until Amazon builds another office tower and obstructs my view).
Guest Post: Brett Davidson
Online video is becoming increasingly important as a communications medium, and video is predicted to make up the vast majority of internet traffic in the next few years. Many foundations fund advocacy videos produced by their grantees, or produce videos themselves — but all too often good and even powerful videos languish on YouTube and other platforms, with only a handful of views. And even if decent numbers of people do watch the video, not enough of them go on to take action or get involved.
Guest Post: Joyce C. Sood
As we examine the online impact of our social media activities, a question that often comes to mind is: Can we reliably measure whether people’s online engagement influences their actions and behavior offline?