Where are you from, and how you identify with that place now?
Technically, Fresno, California, but my family moved to the Seattle area when I was four. That allows me to pass as a mossback—our term for a native Seattleite. My career took me to Los Angeles and Boston before I had the opportunity to come home to Seattle. Now, I can look out my office window and see the iconic Space Needle (or at least until Amazon builds another office tower and obstructs my view).
If You Don’t Know, Test
Do you know which email subject lines work best? How about what will make the home page of your website more likely to get your target audiences to engage?
The reason: “People don’t always do what we think they’re going to do.” That’s why, he adds, “testing is crucial in every business, including communications.”
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