Guest Post: Kate Emanuel, The Ad Council
Climate change, education reform, obesity prevention, cancer … name your issue. As communication professionals, we’re all tackling very complex social problems that call for very complex solutions.
I don’t have to tell you–grabbing the attention of target audiences you need to engage, regardless of your issue, is an uphill climb. You have to overcome a fragmented media landscape and substantial message clutter.
That’s why, no matter to whom you are talking—consumers, donors, volunteers or policymakers—you need to be clear and single minded.
That’s where research can make the difference.
Where are you from, and how do you identify with that place now?
I was born in Montreal and raised in the suburbs of New York City. I can’t say that identify with either strongly, having been a city kid for the last two decades, so much so that I don’t realize how much of a New Yorker I am at heart until I leave this city. We New Yorkers tend to take a lot for granted until we leave the city and can’t get instant gratification—such as grabbing a slice of pizza after midnight.
Post By: Minna Jung
For the past few years, I’ve been writing these posts with reflections and take-aways on how the Network conference went during a particular year, based in part on our survey results. Click here, and here for examples. I do this for a number of reasons: first, the conference itself seems to be important to all of us. Despite all of the other opportunities we create for great content offerings and networking, there is nothing that quite matches live, in-person mingling and learning. Second, we listen to your feedback. We take the sum total of your input and we feed them into the conference planning machine and every year, we aim for the highest quality of experience and content.
So what were the themes from this year?
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