Guest Post: Doug Hattaway
Strategic communications is all about motivating and mobilizing people to achieve goals, but making an impact is a highly complex undertaking in today’s hyper-charged media environment. It’s hard to know where to focus your energy and resources, much less create content that will rise above all the noise.
That said, there’s actually an art and a science to strategic communications that can take some of the guesswork out of your work. In this post, the first in a three-part series on how you can apply the science of psychology and the art of literature to inspire and engage people to support your cause, I discuss the first step in every effective plan: mapping out a smart strategy with clear communications objectives.
This post is part of our “tools and tips” series that focuses on the many online options available to bolster your communications activities and ensure they support your overall strategies. In his second column on web evaluations, Louie Herr, a consultant based in Portland, Ore., discusses the “trinity” approach.
Guest Post: Louie Herr
In my first post on this topic, I wrote about how following a methodology called “Trinity,” developed by Avinash Kaushik, author of the leading web analytics and research blog Occam’s Razor, can help you track and monitor your website usage, and also analyze behavior of visitors to make adjustments that will help support your organization’s strategic communications goals. This post provides some tips on how to put Kaushik’s approach to work for you.
At this year’s Fall Conference in Seattle, we’re holding 14 separate breakouts on a range of topics from storytelling to program/communications collaboration to using data effectively. The post below is another in our ongoing series highlighting the topics these breakouts will cover.
Most foundations have the luxury of time to tell their stories. But for The Atlantic Philanthropies, the clock is ticking. It plans to spend itself out of existence by 2020. That leaves it with only a few years to tell its full story–and in ways that it hopes encourages others to continue work it is doing today. During the session titled, Serving, Creating and Sharing Legacy: Lessons from a Young and Time-Limited Foundation, panelists will discuss how the foundation is approaching that task and what it hopes to accomplish.
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