(The Communications Network is introducing a new series that invites you to share tools you use–especially the ones you love–to help make your jobs easier. Let us know about tools you love by sending a brief writeup to firstname.lastname@example.org.
To kick things off, we’re sharing our experiences with an online transcription service we just discovered.)
We Love Rev
When the Communications Network set out to find a service to transcribe our new SmartCast interviews, we had two basic requirements: fast and inexpensive. After doing some searching online and reading recommendations, we decided to go with a service called Rev.com.
Eric Brown, Vice Chair of The Communications Network’s Board (and a former Board Chair), is departing his job as Communications Director at The William and Flora Hewlett Foundation. A version of his farewell post appeared on the Foundation’s Work in Progress blog.
Here’s what I’ve learned about foundation communications in ten years, nine months, and four days:
1. Tactics without strategy are pretty much a waste of time.
I’m about to give away the secret to the nonprofit communications strategy kingdom—start your communications plan with a goal, and make it a good one. There, I said it. Organizations are pretty good about designing strategic plans that have reasonably good goals. They want the utility to remove a dam by 2015, or they want to provide reproductive health services for 25% more women in a particular district in Tanzania by the end of the year. Things like that. When the communications plans come in, though, often the goal is do some kind of tactic. Write an op-ed. Get people to like you on Facebook. If pressed, grantees might say that the goal is to “raise awareness” about an issue. Well, I have high awareness that kale is better for me than bacon, but that doesn’t stop me from eating BLTs. You get my point. Good strategies start with good goals, not good tactics. It seems so obvious, but we all know that it doesn’t always go that way.
Post by: Sean Gibbons, Executive Director
Dear Network Colleagues,
I’d like to introduce myself. My name is Sean Gibbons and today is my first day as the Executive Director of the Communications Network.
Sharing stories and ideas has been my work and my passion for most of my adult life. First through journalism, and over the past decade, in the public policy world. My experiences have made this truth plain: quality communications are a difference maker. They can spark debate, elevate new ideas, and in very real ways, improve lives.
Guest Post: Cassandra Stalzer
For the past year, the Rasmuson Foundation has been partnering with the Anchorage Daily News (ADN) on a special project, “State of Intoxication,” a print and video series about the profound effects over-consumption has on the lives of Alaskans.
This was the first high-profile partnership between for-profit news media and philanthropy in Alaska, and as such, it raised a lot of questions and generated a lot of ideas.
How DoSomething.org Gets It Done
No matter how many messages you tweet, post to Facebook or promote via Instagram, online advocacy campaigns only work when people respond to calls for action.
But in today’s message-saturated environment, how do you get people–especially 13- to 25-year-olds–to pay attention and then get them to do something?
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