When people from foundations get together to discuss the future of the news business, the conversation typically goes in two directions. The first is whether the deeply distressed ad-supported newspaper model can replaced by something more sustaining and what role — if any — can foundations play?
Guest Post: Susan Herr, PhilanthroMedia
One of the things that those of us who use social media most appreciate is its capacity to track how people are engaging with ideas and causes we are advancing. But according to Lisa Witter, Chief Change Officer at Fenton, engaging with content goes beyond just seeing something that’s been posted or published online.
Guest Post: Jenn Whinnem, Connecticut Health Foundation
Just over a year ago, I switched from the corporate to the nonprofit sector to take a job as a communications officer of the Connecticut Health Foundation (CT Health). Because we don’t sell products and compare revenue from quarter to quarter or year to year, we had to come up with another set of measures for tracking the return on the foundation’s investment investment in social media. In our case, we want to know how the foundation’s use of social media — as part of our overall communications strategy — helps us achieve our mission to improve the health status of people in Connecticut.
Video is everywhere. Collectively, we upload 48 hours of video to YouTube every minute. Nonprofits and foundations upload hours of video to their websites, Twitter accounts and Facebook pages. It seems like every good cause in the world is either using video or panicking because they haven’t started yet and feel like they’re falling behind.