Guest Post: Ellen Schneider
How many communications efforts focused on advancing change fail because we only talk to people who agree with us? Savvy advocates know that to succeed they need to connect to people who may not be on their side—at least not yet.
That’s what I call reaching beyond the choir. And based on many years of experience, I believe substantive character-driven films are an effective way to do that.
Daniel Silverman, director of communications for the James Irvine Foundation, has been elected to the board of the Communications Network.
At the San Francisco-based Irvine Foundation, where he also serves as corporate secretary, Silverman leads all communications work, which is focused on the use of communications strategies to advance its program goals.
At this year’s Fall Conference in New Orleans, we’ll be presenting a series of breakout sessions the crowd “picked” in our competition earlier this year. The topics are wide-ranging–from making effective use of video, to crafting winning messages to staying on top of trends that affect how you work. All also share the common goal of supporting foundations and nonprofits to improve lives through the power of smart communication.
To get a jump on what we’ll be talking about, we’ve been inviting panel presenters to discuss the underlying themes, ideas and lessons of their sessions. You can read the ones we’ve posted so far here. We’ll be adding more over the coming weeks.
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