• Minna Jung 2012


    Guest Post: Minna Jung

    After years of throwing heart and soul into planning the program for the Network’s conference–one of the roles I play on the board–I reached a new level of zen this year;  I suggested that we let others into the fun of conference planning this year.  More specifically: you.  And my motives for doing so may not have been exactly pure.  On one hand, I’m genuinely interested and excited to see how the Network crowd will do in sourcing and picking sessions.  On the other hand, after years of reading delightful and not-so-delightful comments from the conference feedback surveys, I admit, there’s an element of, “Let’s see how YOU do in saving us all from the suckitude of bad sessions.”

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  • Nytc3

    Do No Harm

    By Edith Asibey and Bruce Trachtenberg

    In what can only be described as a cautionary tale for people involved in public interest communications, a recent cover story in the New York Times Magazine  describes how the push to encourage women to be screened for breast cancer has done a great job raising awareness about the disease but little to save lives.

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  • Kevin Rafter

    Measuring the Impact of Social Media

    The following is a modified version of a post that appeared earlier on the James Irvine Foundation’s blog.

    Guest Post: Kevin Rafter

    As others have posted about on this blog, the meeting last week at the Robert Wood Johnson Foundation provided an opportunity for a group of foundation staff, evaluation professionals and social media experts to talk about measurement and evaluation of social media. As someone who thinks about evaluating my foundation’s communications efforts and putting those evaluations in the context of our broader organizational goals, I found the meeting quite productive and helpful.

    Also, because I’m an evaluator and not a communications professional, it’s rare that I get to offer my thoughts on communications outside of my own foundation. So I’m grateful for this opportunity to share some observations — both from an evaluator’s point of view and as someone who believes communications are important to effective philanthropy — with a pretty big and important audience of communicators who work in philanthropy.

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  • Cozine

    Cozine Joins Communications Network Board

    Maureen Cozine, senior director, communications, for the New York State Health Foundation (NYSHealth), has joined the board of the Communications Network.

    Cozine oversees the New York City-based foundation’s communications activities and is responsible for developing NYSHealth’s overall communications strategy to advance its mission to improve the health of all New Yorkers, especially the most vulnerable. Before joining the foundation in January 2010, Cozine held a number of positions at the Robert Wood Johnson Foundation (RWJF), most recently as senior communications officer and director of policy connections. In that role, she managed RWJF’s relationships with federal policymakers and worked with grantees to communicate effectively and build relationships with elected officials, the media and other key audiences.

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  • Bttn

    A Good Time to Ask Questions

    Are we finally getting serious and asking important questions about the role social media (or media in any form) can play in helping foundations achieve their goals?  Signs seem to be pointing that way.

    For instance, last week, the Robert Wood Johnson Foundation (RWJF) held a day-long conference focused on how foundations can determine if social media is moving their work forward.  Over the course of large group and small group discussions and presentations, the questions that kept communications professionals and evaluators engaged were “what do we measure and what will success look like from using social media?”

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