A lot of the work you do as foundation and nonprofit communicators revolves around getting attention for the issues and causes that drive the work of your respective organizations. But have you ever wondered why, despite your best efforts, the message that you think you’re communicating isn’t the one that the public is hearing? Or sometimes, instead of rallying people to your cause, they turn away from you, if not against you?
The problem may be how you frame your message.
How to make better graphic design choices for your foundation and be a more informed advisor to your grantees.
Websites. Annual reports. Newsletters and brochures. As a foundation communicator, you’re asked pass judgment on these and other forms of communications day in and day out — whether they are being created for your foundation or one of your grantees. When it comes to evaluating design, though, most of us rely on little more than our own taste.
Communications people spend a lot of time on the phone calling and pitching press on stories they want them to cover. But news coverage is a two-way street. Reporters are just as likely to call you about something they’re working on, and frequently without advance warning. What do you do when the phone rings?
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