How well do nonprofits communicate? To find out, Cause Communications partnered with Princeton Survey Research Associates International on a study of 500 nonprofit organizations.
Just as new and emerging digital technologies are changing the nature of foundation communications, these new communications tools are also changing grantmaking at some foundations. In some respects, we may be seeing a merging of both grantmaking and communications.
The Web offers new ways for foundations to tell the story of their work. Photo essays, videos, podcasts, blogs, and first-person analyses all offer a powerful opportunity to put a human face and heart on our initiatives. At this session, presenters described efforts at some foundations to tell their story in new ways – focusing on what has worked, what hasn’t and, most importantly, what lessons can be shared.
Foundations invest in communications for a number of reasons: to bolster their image and reputation, to advance program goals, and to strengthen grantees’ communications capacity, among others. But when asked which of these efforts are working, which ones aren’t, and why… The answers aren’t always readily available, if at all. Part of the reason: the lack of a tool to help foundations evaluate their communications.
Annual reports are like the weather. Everyone complains, but no one thinks they can do anything about it. Well, maybe it’s time to do something—even if it means never producing another one again. Do annual reports still play an important role in foundation communications, or should be put on the endangered species list? Here are some reasons why we ask the question.
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