One of the knocks against print versions of foundation annual reports is that they cost a lot to produce and mail and ultimately end up unread – and in the recycling bin.
If that’s the case, why not produce an annual report that’s largely made up of recycled material – not paper – but previously produced content?
There’s a new article on the Communications Network website about the thinking behind the Kaiser Family Foundation’s decision to launch an independent nonprofit news service to produce “gold standard” journalism on health policy issues in the United States. Matt James, KFF’s senior vice president for media and public education, describes the new service, which will roll out in early 2009, as the foundation’s riskiest undertaking.
Who would have thought the bad economy would bring good news to people who work in public interest communications?
WestGlen Communications, a NY-based multimedia marketing consultancy and production company, is reporting that in the wake of advertiser cutbacks, television and radio stations have more unsold air time to fill with public service advertisements.
The Communications Network has teamed up with David Brotherton and Cynthia Scheiderer, authors of the report, Come On In. The Water’s Fine. An Exploration of Web 2.0 Technology and Its Emerging Impact on Foundation Communications, on a separate blog exclusively devoted to how foundations are (or should be) embracing the new social networking technologies.
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