Based on how some of us with the Communications Network constantly rail against offending jargon, you’d think it’s only foundation and nonprofits that are guilty of this sin. Well, you can take some comfort knowing that other abusers of language abound, including organizations – like foundations and nonprofits – that also depend on clear communication so the public knows what they are talking about (and in some cases, more so). According to an article in the New York Times, the Metropolitan Transportation Authority (MTA) — the agency that oversees the state’s public transportation systems — recently issued a report detailing efforts to reduce its carbon footprint that the Times says “filled with colorful, head-scratching, tongue-twisting gobbledygook.”
The Communications Network has just released Are We There Yet? A Communications Evaluation Guide. The title pretty much says it all — if you don’t know how your communications are doing, how can you tell if your work is on track and helping you reach your goal? Thanks to support from the David and Lucile Packard Foundation, a team from Asibey Consulting (Edith Asibey, Toni Parras, and Justin W. van Fleet), spent nearly a year interviewing, researching and developing the guide.
Those who appreciate how in today’s 24/7 world the latest information is never more than a mouse-click away will want to check out a feature just added to the Foundation Center’s website.
One of the knocks against print versions of foundation annual reports is that they cost a lot to produce and mail and ultimately end up unread – and in the recycling bin.
If that’s the case, why not produce an annual report that’s largely made up of recycled material – not paper – but previously produced content?
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