In the following video, Daniel Silverman, Communications Director of the James Irvine Foundation, talks about his job in the “Getting the job done: Building the capacity for effective dissemination” session.
Good news: I had nothing to worry about. These three pros walked us through a hugely informative session on how a well-planned web strategy – one that’s thoughtful, developed based on research, built for the right audiences, clearly reflective of the foundation’s mission, marketed adequately, and measured (more easily than you might think) can win friends and influence people.
My notes from the Ira Glass presentation, somewhat stream of consciousness:
- Stories have characters, situations
- Make people stick around
- Glass uses storytelling strategies
- Essay form vs. “something is about to happen”
- Suspense; it’s about emotion; sequence of action; sense of forward motion; “it’s headed somewhere” – suspense kicks in
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