When you want to reach teenagers, don’t email — send a text message.
That’s just one of the lessons Peter Droege, vice president for communications for the Daniels Fund, has learned about using technology to stay in touch with the 250 college students from Colorado, New Mexico, Utah and Wyoming that the foundation supports through college scholarships and mentoring. The Daniels Fund uses both a Facebook page, featuring pictures of Daniels Scholars and alumni, and a dedicated Web site to allow everyone to stay in touch and communicate with each other.
Research Explores Perceptions of Foundation Role and Impact — Suggests Ways to Improve Understanding
How well are the role and impact of foundations understood in America today? If policymakers and opinion leaders better understood the work of foundations would that enhance the sector’s overall effectiveness? To help answer those questions and identify potential communications strategies to support those goals, the Philanthropy Awareness Initiative has produced a series of thought-provoking research reports.
Philanthropy’s Awareness Deficit. Engaged Americans show limited knowledge of foundations and struggle to identify their impact on communities or issues they care about, according to a recent survey by Harris Interactive. But there is a silver lining: they still express positive feelings towards foundations and their social value. Read about these and other survey findings in this PAI Digest.
Collaboration is always a big topic in foundation circles. But usually collaboration discussions focus on foundations teaming together. There’s another kind of collaboration that matters and which is growing in importance – program and communications staff inside foundations working together to advance their organizations’ missions.
If you’re a political junkie (like I am), you may be familiar with the annual PdF (Personal Democracy Forum) conference, described as the largest and best-known annual gathering on the intersection of politics and technology.
Personally and professionally, I’m rarely at a loss for words. In fact, since becoming a regular user of Twitter, the 140-character limit on the size of a Tweet leaves me with lots of spare words at the ready.
But when my friend Mitch Nauffts asked the other day, So what have you learned about social networks and networking?, I found myself speechless. I realized then that I’ve become so immersed in social networking — as a user, creator, booster and true believer — that I’ve yet to take the time to analyze and sum up what I’m learning about this still evolving way of being connected to all sorts of people and institutions via the Internet.
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