When we started registration for the Communications Network Fall 2009 Conference in late April, my fingers were crossed. Even though these are tough times for many, I was hopeful that we would eventually hit our attendance target.
That fear was completely unfounded. In fact, I’m struggling to find the right word to describe what happened, because none really explains the phenomenal response. In just 21 days, we sold out. And we’ve since started putting names on a waiting list.
I had the privilege last week of leading a session at the Council on Foundations annual conference on the topic When Program and Communications are Integrated, Good Things Happen for Foundations. It was heartening to see that our session attracted communications professionals as well as those who hold program and executive management positions at foundations. Those individuals responsible for grantmaking or overall foundation management were as engaged in the discussion and as supportive of the ideas being bandied about as their communications colleagues.
Do you know if your communications are working? Have you ever asked? If the answer to both questions is “no,” you’re not alone.
Few foundation communicators claim they regularly – if at all – formally evaluate their work.
Good foundation and nonprofit communications efforts rightly start with the question: What are we trying to accomplish?
But just as important, if not more so, is: Are we aiming our messages at the right audiences?
During a past Communications Network webinar, Lisa Witter and Lisa Chen, authors of a new book The She Spot: Why Women Are the Market for Changing the World and How to Reach Them, discussed with host Andy Goodman, why women must be a key target in any social change campaign.
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