When led with a robust communications campaign, “impact litigation” can be an effective tool to address imbalances of power and influence public opinion.
During a recent Communications Network webinar, Adam Umhoefer and Felix Schein, two prinicipals involved in the fight to overturn California’s Proposition 8, discussed the role a fully integrated communications campaign played in changing the public conversation about marriage equality. They also described how the public campaign helped lead to last June’s historic Supreme Court ruling granting all couples the right to marry.
Want to Make a Point? Don’t Use Unicorns.
In this installment of Zero to Ninety, Bill Albert (@balbert1), chief program officer, The National Campaign to Prevent Teen and Unplanned Pregnancy, offers do’s and don’ts for breaking through the “clutter cacophony.”
Let’s Get Emotional!
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