Welcome to the Communications Network
The
mission of the Communications Network is to
improve the effectiveness and accountability of
foundations by promoting and strengthening the
strategic practice of communications in
philanthropy.
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Here's
What's New and Other Items of Interest:
Click
here for
other news and announcements
Click
here for
past articles featured on the front page
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Fall 2008 Conference
Expecting
Largest Turnout in Recent Years
September 24-26
Chicago Conference
Already Sold Out
This American Life’s
Ira Glass to
Keynote
Click
here for
the agenda
Click
here to see who
is attending
Click
here to see what
"to do" while in Chicago
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Please note:
The Fall Conference is sold out.
However, we are taking names for a waiting
list. To be added to the list,
please
email
brucet@comnetwork.org
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The Communications
Network Fall 2008 Conference in Chicago, Sept.
24-26 is attracting the largest attendance in recent
years. Some 200 communications professionals from
foundations, nonprofits, and consulting firms from
the United States and Canada are expected at the
event.
The event kicks off with a
keynote by Ira
 Glass,
the host and producer of the public radio program
This American
Life, followed by
sessions over the next two days that wrestle with the
burning questions that communicators in philanthropy
face on the job.
Click here for more.
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Communicating With Public Is Key to
Newly
Launched Peterson Foundation
What do a foundation launch and Hollywood-style movie
premiere have in common?
 For
the
Peter G. Peterson Foundation,
quite a bit.
The foundation, which only officially opened for
business in mid-July, just released a
major documentary about the perils of America’s growing
debt, one of the issues at the core of its mission. At
the same time, support for the documentary. I.O.U.S.A. –
and all the effort it put into the film’s debut,
including a nationally simulcast town meeting – show
how the newly launched foundation intends to use all
forms of media to engage the public in its work.
Read the full story.
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View Our Latest
Webinar:
Want to Change the World?
Target Women
Good foundation and
nonprofit communications efforts rightly start with the
question:
What are we trying to accomplish?
But just as important, if not more so, is:
Are we aiming our
messages at the right audiences?
 In a recent Communications Network webinar, Lisa Witter
and Lisa Chen, authors of a new book,
The She Spot: Why
Women Are the Market for Changing the World and How to
Reach Them,
discussed with host Andy Goodman, why women must be a
key target in any social change campaign.
In fact, Witter and
Chen, both executives with Fenton Communications, argued
that if you are planning a campaign or other kind of
communications activities to influence public opinion,
change behavior, or help your grantees with their work,
you are more likely to succeed at winning support for
your issues and causes if you make a greater – and
primary – effort to engage women.
To view the a replay of the webinar,
click here.
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Network
nearing completion on digital technology study and
"evaluation toolkit"
Over the past year, the The Communications Network has been
working on two projects designed to help foundation
communicators.
 One
is a study Brotherton Strategies is conducting on how
emerging Web 2.0 technologies are changing the ways
foundations communi cate.
The second is a "toolkit" being developed by Asibey
Consulting to help foundation communicators assess their
work.
Click the links below for updates on each of the two
projects.
--Digital Technology Study Update
--Evaluation Toolkit Update
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The Communications Network
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