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Lessons from the Frontlines of the LGBT Movement

Webinar

Doug Hattaway and Alex Cole of Hattaway Communications join The Communications Network for a webinar on the impact of strategic communications on one of our country’s most successful social change struggles – the fight for marriage equality for LGBT Americans – and how to apply the lessons learned to other social change movements.

You’ll learn:

  • Engage a topic by connecting it to people’s aspirations and telling stories that create empathy and respect.
  • To get movement on a message, map who drives the dialogue, train grassroots messengers, arm political champions, and watchdog the media.
  • Maintaining momentum after a victory is critical. Keep an eye on the opposition’s messaging to say a step ahead, and ensure that your base stays motivated.

Doug Hattaway and Alex Cole of Hattaway Communications join The Communications Network for a webinar on the impact of strategic communications on one of our country’s most successful social change struggles – the fight for marriage equality for LGBT Americans – and how to apply the lessons learned to other social change movements.

Watch the replay below. To learn more about Hattaway’s work on LGBT equality, visit their page on protecting equal marriage rights in Massachusetts.

Watch

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