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ComNetworkBOSTON: Communications Lessons from Massachusetts Question 2

ComNetworkLOCAL Event

89 South Street, 2nd Floor | Community Conference Center West
Boston , Massachusetts

More than $40 million spent, millions of voters mobilized, and the direction of millions in education funding at stake – as the most expensive ballot campaign in Massachusetts history, Question 2 broke the mold in many ways in 2016. Each side engaged prominent policymakers, unleashed impressive field strategies, and carefully crafted message frames to make their case. In the end, the lopsided rejection of the expansion of charter schools in the Commonwealth surprised many. So what can Boston-area communications professionals learn from what happened? We are excited to present an event that will dive deep on how that public conversation played out, the messages that shaped public opinion, and the strategies that worked best (or worst). This is a rare opportunity to hear from those who were at the center of the storm, from both sides of the debate. They will offer insight and lessons for those whose job it is to craft their own strategies to recruit supporters to their causes.

4:00pm Beer, wine, light refreshments available
4:30pm Panel begins
5:30pm Open Q&A
6:00pm Close

Moderator:

Tonya Mosley, Senior Education Reporter for WBUR’s Edify

Panelists:

Marty Walz, Marty Walz & Associates

Liam Kerr, MA State Director, Democrats for Education Reform

Lynda Tocci, Principal, Dewey Square Group

Steve Crawford, Crawford Strategies

Steve Koczela, MassINC Polling

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