ComNetworkBOSTON: Break Through the Noise with Lessons from Atlantic Media
Today, it’s harder than ever to grab—and keep—audiences’ attention. Actively growing, engaging, and listening to audiences is critical for organizations hoping to keep pace in a competitive media landscape.
For this final ComNetworkBOSTON event of 2017, join Atlantic Media Strategies (AMS), the digital consultancy of The Atlantic, to explore how to join conversations at the moments that matter most to your audiences by anticipating and responding to trending topics.
This interactive session will introduce participants to key elements of AMS’ full-day “Growth Editor Bootcamp” workshop. It will be led by Jason Tomassini, Associate Director, Editorial. Jason leads editorial initiatives at AMS, helping organizations tell their story and engage with audiences online.
Prior to Atlantic Media Strategies, Jason led communications for Digital Promise, an education technology nonprofit. He’s worked in newsrooms as a staff writer for Education Week and as a contributor to The New York Times, Washington Post, and Reuters. He is a graduate of the University of Delaware and earned a master’s in digital media from Columbia University Graduate School of Journalism.
Following the workshop, we will walk over to the Brownstone for a happy hour (6-7 p.m.) to toast the end of 2017.