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Are Your Communications Working? Here’s How You Can Find Out
Do you know if your communications are working? Have you ever asked? If the answer to both questions is “no,” you’re not alone.
Few foundation communicators claim they regularly – if at all – formally evaluate their work.
To help, the Communications Network has published Are We There Yet? A Communications Evaluation Guide. Created by Asibey Consulting, and made possible by the David and Lucile Packard Foundation, the guide walks users through a nine-step process for creating plans for monitoring and measuring their communications.
Want to Change the World? Target Women
Good foundation and nonprofit communications efforts rightly start with the question: What are we trying to accomplish?
But just as important, if not more so, is: Are we aiming our messages at the right audiences?
During a past Communications Network webinar, Lisa Witter and Lisa Chen, authors of a new book The She Spot: Why Women Are the Market for Changing the World and How to Reach Them, discussed with host Andy Goodman, why women must be a key target in any social change campaign.
How to Avoid Getting Hung Up Framing Messages
A lot of the work you do as foundation and nonprofit communicators revolves around getting attention for the issues and causes that drive the work of your respective organizations. But have you ever wondered why, despite your best efforts, the message that you think you’re communicating isn’t the one that the public is hearing? Or sometimes, instead of rallying people to your cause, they turn away from you, if not against you?
The problem may be how you frame your message.
Doing Good By Design
How to make better graphic design choices for your foundation and be a more informed advisor to your grantees.
Websites. Annual reports. Newsletters and brochures. As a foundation communicator, you’re asked pass judgment on these and other forms of communications day in and day out — whether they are being created for your foundation or one of your grantees. When it comes to evaluating design, though, most of us rely on little more than our own taste.
But there is a better way, as graphic artist Charlie Hess shows you in this webinar.
How to Find the Activation Point
One of the most vexing problems for anyone involved in social change is getting people to take action—especially those who say they already care deeply about specific issues or causes. In this webinar, Kristen Grim, president of Spitfire StrategiesTM discusses with host Andy Goodman findings from the report Discovering the Activation Point, which describes ways nonprofits and others promoting social change can persuade people to act on what they know and what they believe.
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