A growing number of foundations, nonprofits, government agencies, and social movements are exploring new ways to engage the people they serve as active participants in developing initiatives that meet the realities of their lives.
“Crowdsourcing” is one tool for engaging the people you serve in the work you do—whether it’s sharing information and ideas or funding exciting new ventures. But how can it help lift up the voices of those who often go unheard?
This webinar provides an overview of crowdsourcing and other “co-creation” techniques, and share lessons from the Our Tomorrow campaign that engaged people nationwide in a conversation about the future of the LGBT movement.
You’ll learn what works—and what doesn’t—in this type of campaign, including:
- Tips for designing and executing a crowdsourcing campaign for a social cause
- Techniques for engaging a diverse audience to participate in a campaign, such as using motivational profiles to engage people with different mindsets
- How to use linguistic analysis as a research tool for communications and movement-building
For more information on the Our Tomorrow campaign, visit http://shareourtomorrow.org.
You work at a foundation or a nonprofit. At many orgs, this belief persists: we don’t have a brand, we have a mission!
Yeah, ok. That’s true. Now, let’s be real, your org has a brand.
And that’s a good thing.
Here’s why—unlike most for-profit companies, your org’s brand is about bold ideas aimed at doing good.
For virtually every foundation and nonprofit, your website connects audiences to what you stand for, what you do, the impact you have, and most importantly, why it all matters.
But too often, organizations with incredibly inspiring missions have sites that leave audiences more confused than committed, and more exhausted than energized.
For social change organizations, it’s time to think beyond transactional websites.
We’re going to explore how to cultivate and build an enduring strategy to advance your brand online, which will help you advance your mission and achieve the magic word: Impact.
—How to translate organizational strategy into impactful online brand experiences
—How to increase engagement and shared learning across long-term digital projects
—What the four core strategies are to every website, and the roles they play
—How brand strategy improves the website design and development process
Watch the replay below.
For more information, get in touch with Matt on Twitter at @constr_ctive.