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    WEBINAR (Replay): What Makes Your Audience Tick?

    Effective communication begins with understanding your audience. But the term “audience” can be misleading when it suggests a monolithic group of people who see things the same way — that’s rarely the case. Most audiences are comprised of people with diverse attitudes, interests, and motivations.

    Communication can’t be one-size-fits-all.

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    WEBINAR — Communications That Work: Making Ideas Move

    Tuesday, April 7
    2-3 PM EDT

    How we communicate is changing—rapidly. Every day, it seems, a new innovation comes along that transforms the way people connect and share information with each other. Powerful new tools can foster conversation, spark debate, and launch new ideas.

    But how can leaders of social change organizations ensure that their messages are heard amid the noise of our increasingly networked world? How can they move ideas in a way that advances their cause?

    A panel of leading practitioners in the field of nonprofit communications will explore answers those questions. Sean Gibbons of the Communications Network will lead off the discussion. Then Fred Mann of the Robert Wood Johnson Foundation will talk about the importance of developing a flexible, inclusive communications vision; Daniella Gibbs Léger of the Center for American Progress will explain how her organization’s deep investment in communications has paid significant dividends; Kevin Nix of Freedom to Marry will discuss how data-driven communications strategies and targeted conversations helped turn marriage equality from an improbable cause to one that now seems inevitable; and Andrew Sherry of the Knight Foundation will show that communications has become not just an opportunity but a necessity.

    This webinar will be of value to senior leaders and communications professionals who work in a variety of social sector organizations.

    Webinar registrants will learn about using the power of smart, strategic communications to drive social change. During a question-and-answer session, they will also be able to direct questions to Gibbons, Mann, Léger, Nix, and Sherry. Michael Slind of Stanford Social Innovation Review will moderate the webinar.

    Register now through The Communications Network for a special rate of $40, which includes access to the live webinar; unlimited access to the webinar as many times as you’d like for twelve months; and downloadable slides.

    To view previous and upcoming webinars in the SSIR Live! webinar series, go to www.ssireview.org/webinars.

    REGISTER NOW

    Presented by:

    Frederick G. Mann, vice president for communications, Robert Wood Johnson Foundation
    Daniella Gibbs Léger, senior vice president for communications and strategy, Center for American Progress
    Kevin Nix, communications director, Freedom to Marry
    Andrew Sherry, vice president, communications, Knight Foundation
    Sean Gibbons, executive director, The Communications Network

    Moderated by:

    Michael Slind, senior editor, Stanford Social Innovation Review

    Date: April 7, 2015
    Time: 
    11:00am–12:00 noon PDT, 2:00pm–3:00pm EDT
    REGISTER HERE

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    WEBINAR: What Makes Your Audience Tick?

    Effective communication begins with understanding your audience. But the term “audience” can be misleading when it suggests a monolithic group of people who see things the same way — that’s rarely the case. Most audiences are comprised of people with diverse attitudes, interests, and motivations.

    Communication can’t be one-size-fits-all.

    Motivational Profiles can help you create strategies and content tailored to appeal to people according to their hopes and values, personality types, communication styles, and other attributes.

    In this webinar, the team at Hattaway Communications will share three examples of audience profiles used by foundations and nonprofits to understand and engage different audiences in meaningful ways:

    • Millennial Profiles, designed to motivate young people with different motivations and personality types to take action to promote gender equality
    • Decisionmaker Profiles, segmenting an audience based on different mindsets about taking action to advance diversity in philanthropy
    • Grantee and Influencer Profiles, used by a foundation to design programs and communications strategies based on an in-depth understanding of grantees’ theories of change

    DATE: Wednesday, March 11, 2015
    TIME: 2-3 PM EDT
    REGISTER HERE

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    WEBINAR — Lessons from The Atlantic: Bridging the Curiosity Gap

    The Atlantic has been a long-admired and influential magazine, but with the advent of the internet and the arrival of social media, it has had to adapt. In doing so, it has thrived, and its website has become one of the most-visited sites on the web.

    Lessons from The Atlantic: Closing the Curiosity Gap is a Communications Network members-only webinar that will explore the data-based lessons learned by The Atlantic’s team, and their application to nonprofit communications professionals.

    The Atlantic learned that much of its online traffic was coming through the “side door.” that is, prompted by email or social media. In order to maximize a reader’s interest and prompt them to click on a link in an email or a tweet, they have mastered the art of “bridging the curiosity gap,” or turning interest into clicks — a skill everyone can use.

    This webinar will teach you how The Atlantic and its sister brands craft headlines that attract reader attention, without falling into the pitfalls of disappointing “click-bait.”

    DATE: Wednesday, February 11, 2015
    TIME: 2pm-3pm EST
    REGISTER HERE

    With today’s content traveling so prominently on social media and email, a robust headline strategy is critical to building curiosity and cultivating reader interest, whether you’re a magazine publisher or a social sector leader.

  • WEBINAR REPLAY: Big Ideas for Short Videos

    Foundations and their grantees are increasingly producing effective multimedia as audiences have become more sophisticated. And often, they are producing highly entertaining or emotionally impactful videos for relatively little money. For foundations and nonprofits, the question is no longer “Should we be producing multimedia?” but “How do we?” Human Rights Watch and the Ford Foundation, winners of Webby Awards and a Peabody Award, share tips including how to bring big ideas to short videos, how to tailor your message to diverse audiences, and why you shouldn’t work with creatives who only work with foundations.

    Read More

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