You work at a foundation or a nonprofit. At many orgs, this belief persists: we don’t have a brand, we have a mission!
Yeah, ok. That’s true. Now, let’s be real, your org has a brand.
And that’s a good thing.
Here’s why—unlike most for-profit companies, your org’s brand is about bold ideas aimed at doing good.
For virtually every foundation and nonprofit, your website connects audiences to what you stand for, what you do, the impact you have, and most importantly, why it all matters.
But too often, organizations with incredibly inspiring missions have sites that leave audiences more confused than committed, and more exhausted than energized.
For social change organizations, it’s time to think beyond transactional websites.
We’re going to explore how to cultivate and build an enduring strategy to advance your brand online, which will help you advance your mission and achieve the magic word: Impact.
—How to translate organizational strategy into impactful online brand experiences
—How to increase engagement and shared learning across long-term digital projects
—What the four core strategies are to every website, and the roles they play
—How brand strategy improves the website design and development process
Watch the replay below.
For more information, get in touch with Matt on Twitter at @constr_ctive.
Medium has come to represent the best of new communications technology. It’s not just an online publishing tool — it’s a network of ideas, a place to engage in discussion. President Obama uses it regularly. Bono used it to lay out a plan for Africa, and Melinda Gates responded. The Heritage Foundation used it to publish their annual report.
Medium is an ideas exchange, where thinkers, creators, and storytellers come to find their audience, move ideas, and move people. It allows your audience to respond, react, and build on your ideas. Increasingly, it’s a platform for influential people and organizations to publish, converse, and engage.
Put shortly, publishing on Medium gets your message read, discussed, and spread. The best part? Anybody can be good at it.
Medium’s own Gabe Kleinman joined us to interactively walk you through what it takes to be good at Medium.
- The basics of publishing
- How to create engaging and successful posts
- Tips on experimenting with different types of content
Watch the replay below. If the video appears blurry to you, try watching here.
Length: 56 minutes
For more information, get in touch with Gabe at email@example.com.