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    Crowdsourcing Matters

    A growing number of foundations, nonprofits, government agencies, and social movements are exploring new ways to engage the people they serve as active participants in developing initiatives that meet the realities of their lives.

    “Crowdsourcing” is one tool for engaging the people you serve in the work you do—whether it’s sharing information and ideas or funding exciting new ventures. But how can it help lift up the voices of those who often go unheard?

    This webinar provides an overview of crowdsourcing and other “co-creation” techniques, and share lessons from the Our Tomorrow campaign that engaged people nationwide in a conversation about the future of the LGBT movement.

    You’ll learn what works—and what doesn’t—in this type of campaign, including:

    • Tips for designing and executing a crowdsourcing campaign for a social cause
    • Techniques for engaging a diverse audience to participate in a campaign, such as using motivational profiles to engage people with different mindsets
    • How to use linguistic analysis as a research tool for communications and movement-building

    For more information on the Our Tomorrow campaign, visit http://shareourtomorrow.org.

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    Nonprofit Branding In the Digital Age

    You work at a foundation or a nonprofit. At many orgs, this belief persists: we don’t have a brand, we have a mission!

    Yeah, ok. That’s true. Now, let’s be real, your org has a brand.

    And that’s a good thing.

    Here’s why—unlike most for-profit companies, your org’s brand is about bold ideas aimed at doing good.

    For virtually every foundation and nonprofit, your website connects audiences to what you stand for, what you do, the impact you have, and most importantly, why it all matters.

    But too often, organizations with incredibly inspiring missions have sites that leave audiences more confused than committed, and more exhausted than energized.

    For social change organizations, it’s time to think beyond transactional websites.

    This Communications Network webinar is led by Matthew Schwartz, Founder and Director of Strategy at social change brand strategy and experience design firm Constructive

    We’re going to explore how to cultivate and build an enduring strategy to advance your brand online, which will help you advance your mission and achieve the magic word: Impact.

    You’ll learn:
    —How to translate organizational strategy into impactful online brand experiences
    —How to increase engagement and shared learning across long-term digital projects
    —What the four core strategies are to every website, and the roles they play
    —How brand strategy improves the website design and development process

    Watch the replay below.


    For more information, get in touch with Matt on Twitter at @constr_ctive.

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    REPLAY: Content Strategy for Social Good

    Search for a definition of content strategy and you’ll likely find this: Content strategy refers to the planning, development, and management of content—written or in other media.

    Put three content strategists in a room and you’ll walk away with six opinions of what content strategy is and what its purpose is.

    But, we’ll all agree that content strategy is local. And that every foundation and nonprofit has content (even if you prefer to call it by a less jargony name).

    It is a reflection of and response to who your organization is and its:
    • Culture
    • Goals
    • Audiences and their culture
    • Resource realities

    There’s no one-size-fits-all route.

    In this Communications Network, we partner with creative strategy agency Threespot. We aim for you to leave with scribbled notes of things that caught your attention — possibilities for your own organization and within your unique situation — and plenty of next steps.

    Watch the replay below.

    Length: 67 minutes

    For more information, get in touch with Threespot on Twitter at @threespot.

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    Replay: Be Human — Breathing Life Into Your Social Media

    Does this sound familiar? You’ve set up your organization’s Twitter, Facebook, and Instagram accounts and now they’re full of press releases. You only post sporadically – when you have a big announcement or during a fundraising campaign – and you get very little traction. Your Executive Director has an account, but it’s just a mirror of your organization. It all feels like you’re just monkeying around…

    No, it doesn’t have to be this way. Brandon Echter, engagement manager at The Science Friday Initiative, offers practical tips and tricks to help you breathe life into your social media. Learn how to create a persona that will humanize your organization’s social media presence, and how to use that persona to help your staff advocate for your mission. Most importantly, learn how to use your social media to emphasize that you and your advocates are a community of people, creating stronger bonds and building a better groundwork for your mission.

    You’ll learn:

    1. What a social media persona is, and why it is important for your organization to have one.
    2. How you can use personas to engage your community and advocates.
    3. Tips, tricks, and strategies for creating a social media persona for your own organization.

    Watch the replay below.

    Length: 58 minutes

    For more information, get in touch with Brandon on Twitter at @bechter.

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    REPLAY: The Tipping Point — Engaging Your Influencers

    As Malcolm Gladwell wrote in his international bestseller The Tipping Point, little things can make a big difference. When it comes to engaging with your audience online, a handful of “influencers” can spread your message out to 85% of your entire audience.

    According to Gladwell, “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.”

    If you’ve ever played Six Degrees of Kevin Bacon, you know just how powerful and far-reaching social networks are (and also how prolific an actor Kevin Bacon has been).

    In this webinar, The Communications Network partners with Attentive.ly co-founder Cheryl Contee to teach you how to harness the reach of your influencers.

    You’ll learn:

    • What an influencer engagement strategy is, and why it matters 
    • How to identify, engage, and empower influential folks on social media to get them to talk about your work 
    • What success looks like

    Duration: 63 Minutes

    For more information, take a look at Attentive.ly’s guide to influencer engagement.

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