Thoughts On “Strategize Outside the Box”

It was the description that got me to the session. This conference is great, and there’s so much to learn, but there’s also only so many PowerPoint presentations I can sit through. So when I read Scott Ward’s session description, I had to go. I knew it was either going to be great or it was going to bomb. I wasn’t sure if enough people were ready to put themselves out there and participate.

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Take a Bow, Everyone

Thanks to all of you, it was a great conference.

And now, just because it’s over, the conversations don’t have to stop. Use this blog to post comments, ask questions, to offer your assessments of the conference. Reach out to friends you met in Chicago. Stay connected. Stay engaged.

See you all online. And in NY next year.

–Bruce Trachtenberg

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A Tweety Bird Told Me

I’d like to thank David Krumlauf, chief technologist of the PIerce Family Charitable Foundation for “tweeting” or “twittering” about the conference. He joins communications consultant Denise Graveline, whom I posted about yesterday.

They tag their tweets (140-character micro-blog posts) with the hashtag #comnet08, which allows me to pull it in as an RSS feed on this blog.  (See the left sidebar.)

You can find an overview of Twitter here.

–Celeste Wroblewski

Three Pros Talk Web Strategy for Foundations Big and Small

So Mitch Hurst and Barry Scholl and Lucas Held were, like, on the spot because their session on website audiences/web marketing didn’t get the prior review from the session cop. (That would be me.)

Good news: I had nothing to worry about. These three pros walked us through a hugely informative session on how a well-planned web strategy – one that’s thoughtful, developed based on research, built for the right audiences, clearly reflective of the foundation’s mission, marketed adequately, and measured (more easily than you might think) can win friends and influence people.

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