Post by: Paul VanDeCarr
Meet Helvetika Bold, a superhero who champions for social justice using powerful words to break the grip of villains like Mindset and his weapon the dominant narrative! She is the public face of Vision, Values and Voice, a comic-book style communications toolkit from the Opportunity Agenda designed to help social justice advocates win victories in the world of 21st-century movements and media.
When led with a robust communications campaign, “impact litigation” can be an effective tool to address imbalances of power and influence public opinion.
During a recent Communications Network webinar, Adam Umhoefer and Felix Schein, two prinicipals involved in the fight to overturn California’s Proposition 8, discussed the role a fully integrated communications campaign played in changing the public conversation about marriage equality. They also described how the public campaign helped lead to last June’s historic Supreme Court ruling granting all couples the right to marry.
Guest Post: Kate Emanuel, The Ad Council
Climate change, education reform, obesity prevention, cancer … name your issue. As communication professionals, we’re all tackling very complex social problems that call for very complex solutions.
I don’t have to tell you–grabbing the attention of target audiences you need to engage, regardless of your issue, is an uphill climb. You have to overcome a fragmented media landscape and substantial message clutter.
That’s why, no matter to whom you are talking—consumers, donors, volunteers or policymakers—you need to be clear and single minded.
That’s where research can make the difference.
Post By: Minna Jung
For the past few years, I’ve been writing these posts with reflections and take-aways on how the Network conference went during a particular year, based in part on our survey results. Click here, and here for examples. I do this for a number of reasons: first, the conference itself seems to be important to all of us. Despite all of the other opportunities we create for great content offerings and networking, there is nothing that quite matches live, in-person mingling and learning. Second, we listen to your feedback. We take the sum total of your input and we feed them into the conference planning machine and every year, we aim for the highest quality of experience and content.
So what were the themes from this year?