Guest Post: Elizabeth Krause
In earnest pursuit of the elusive sweet spot of program/communications integration, I attended We’re from the Program Department: We’re busy doing the work. Why should we care about talking about it? at the 2012 Communications Network Conference. The breakout session was facilitated with humor and openness by Kevin Corcoran and Suzanne Walsh, two senior program officers who “get it.”
Upon entering the room, participants were invited to anonymously text where they fell across the program/communications divide using www.polleverywhere.com, an instant audience feedback tool. I cannot wait to subject colleagues to this tool when I am home. Consider yourself warned, Connecticut.
Guest Post: Katie Butterfield
At The Atlantic Philanthropies, we talk about legacy a lot. With only four more years of active grantmaking left, what we leave behind is becoming one of the biggest and most important questions we ask ourselves.
How we are remembered after we’re gone will depend a lot on how we communicate while we’re still here, and thanks to the time I spent at the Fall Communications Network conference in Seattle, I am going back to New York with lots of things to think about and incorporate into our communications strategy for our final years.
Guest Post: Chris Palmedo
As my organization begins to ask how it can achieve the most positive impact on the health of its region, I found the Communications Network workshop, Brand Strategy: Moment of Truth to be timely and helpful.
A few takeaways from the session, before I get to the title of this post:
1. According to facilitators Sally Bock and Ann Bradford, “branding is not a communications process, it’s a strategic process with communications outcomes.”
2. Some people, especially in the nonprofit and foundation world, wince at the term “branding.” For these folks, “identity” can be a useful alternative.
Guest Post: Liz Banse
There was nary a seat available in the packed room at the Thursday afternoon breakout session on Seeing is Believing: Data Visualization for Philanthropy. The first data visualization exercise was performed by the Hyatt hotel staff who eyeballed all the people standing or sitting on the floor and made a guesstimate at how many additional chairs were needed and would fit in the room.
Lisa Philp, William Hanson, Christine Haran and Diane DiGiacomo shared their own experiences with taking their data and making it visual…and much easier to consume. As Diane said, “We get more reaction from people like the mayor of Denver from our (data) maps than anything else. They see it and say, ‘Wow, I get it.’”
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