- When setting an ambitious social change goal, be bold in your communications work. Build your message from a credible research base, and tie that message to a solution.
- Create a sense of urgency, but also make audiences feel they can be part of the solution.
- Let people in on your progress towards the goal, gaining trust and credibility.
- Delivering an effective presentation requires that you use ethos, pathos, and logos: establish your credibility, make an emotional connection with your audience, and use factual arguments.
- Whatever you do, don’t be boring. A good way to re-engage the audience if you feel it slipping away is by telling a story, one that revolves around people and starts in the middle of the action.
- If you’re helping prepare someone, know their style and tailor your preparation to meet their needs as a presenter.
For one grantmaker, last year’s ComNet conference yielded unexpected results long after she’d gone home
By Australian standards, The Ian Potter Foundation is large, distributing over $20 million in grants each year across nine funding programs that range from the arts to medical research. This year, the Foundation celebrates its 50th anniversary, and we wanted to make a short film to mark the milestone, engage with our audiences, and cast fresh light on the impact our funding has had. With five decades of history, 8000 grants totaling over $200 million, diverse funding, and important internal stakeholders to consider, from a communications viewpoint it felt like wrestling an octopus. How to grab the essence of it and deliver a comprehensive but engaging short film? How could we produce something that met our external communications objectives and internal expectations?
Thank you again to the 420+ people who came to Philadelphia for #ComNet14 and to the dozens of people who made the event amazing.
The conference is now over. But the inspiration and the opportunities ahead are just beginning.
See a wrap up of our 3 days together and contribute to #ComNet14 on Storify.Check out all our photos on Flickr.Find that quote or moment of meaning on Twitter by searching #ComNet14.And mark your calendars:#ComNet15 happens September 30-October 2, 2015 at the Loews Coronado Bay in San Diego
Hope you had a terrific night on the town last night. And I have good news to report: no one went to jail (or if they did, we’re none the wiser!).
Today is our final day of Communication Matters, The Communications Network 2014 conference.
To get you started off right, we made you another playlist; this one features some of Philly’s finest…
Breakfast opens at 7:30am in Overture on the third floor.
At 7:45am, The Communications Network team will once again be gathering in Concerto AB on the third floor to share the findings of our year long research project, Communication Matters. You can explore and learn more about the project at Com-Matters.org. A brief explainer is also in our print program.
By 8:55am please make your way to the Symphony Ballroom. Ben Smith of BuzzFeed will be our final keynote speaker.
The rest of the day’s schedule is available online here or in your print program.
Our documentary team, led by Paul VanDeCarr, will once again be posting on Twitter, Facebook, Instagram, and of course, ComNetwork.org, throughout the day.
Please be sure to add the #ComNet14 hashtag to all of your social media posts so that others can see what you’re sharing.
See you soon!