Narratives shape how we perceive the world and have a profound impact on organizations seeking to address pressing public issues. But how do you know which narratives define the discourse on a given topic? With people around the globe expressing narratives online in unprecedented volumes, there are new opportunities to better understand and influence opinion — if you know how to filter the signal from the noise.
Narrative Analytics leverages millions of data points in traditional and social media to decode people’s underlying narratives, map them at scale, and use them to inform strategy. Watch this webinar to learn more about this process and how to draw on the power of “big data” to address the communications challenges your organization faces.
Participants will learn about:
- Techniques for quantifying the impact of a narrative
- Different kinds of data and what they reveal about a narrative’s volume, “stickiness,” or representativeness
- Evaluating foundation communication efforts through narrative monitoring
Duration: 66 minutes
For more information, please visit www.monitor-360.com.
For The Communications Network’s annual conference, I like proposing breakout sessions that center on questions I don’t know the answers to, questions I suspect many of us share, and for which I’ve also got a hunch the best answers lie on the other side of a group of us hashing it out together.
This is a preview of ComNet15 Breakout Session Let’s Talk About Race: Communicating Effectively for Social Change After Baltimore and Ferguson, sponsored by The Annie E. Casey Foundation, Public Welfare Foundation, W.K. Kellogg Foundation, and Perception Institute
For the past century, our understanding about race has been grounded in our troubled racial history and its legacy of enduring inequities. While these inequities are thrown into sharp, public relief by incidents such as the violence in Ferguson and Baltimore and murders in a church in Charleston, South Carolina, it is the dehumanizing, everyday narrative of race that causes them to persist. The very experience of race is deeply connected to our emotions and innate fears, and causes ambivalence about what strategies and policies we should support that will lead to racial justice. For many, merely talking about or even noticing race makes people anxious.