• Shutterstock 193013642

    The Nonprofit Communicator’s Guide to Paid Social Distribution

    By Ory Rinat


    • Organizations create vast amounts of content, but often put far less effort into distributing that content. Paid social media promotion is a smart and effective way of helping your content reach its intended audience.
    • LinkedIn, Twitter, and Facebook each present unique benefits that are particular to the situation your organization finds itself in with a given piece of content. Whether it’s driving a conversation, reaching influentials, or providing traffic, each channel can help you in a different way.

    Read More

  • Shutterstock 179996312 11 45 39 611

    WEBINAR: What Makes Your Audience Tick?

    Effective communication begins with understanding your audience. But the term “audience” can be misleading when it suggests a monolithic group of people who see things the same way — that’s rarely the case. Most audiences are comprised of people with diverse attitudes, interests, and motivations.

    Communication can’t be one-size-fits-all.

    Motivational Profiles can help you create strategies and content tailored to appeal to people according to their hopes and values, personality types, communication styles, and other attributes.

    In this webinar, the team at Hattaway Communications will share three examples of audience profiles used by foundations and nonprofits to understand and engage different audiences in meaningful ways:

    • Millennial Profiles, designed to motivate young people with different motivations and personality types to take action to promote gender equality
    • Decisionmaker Profiles, segmenting an audience based on different mindsets about taking action to advance diversity in philanthropy
    • Grantee and Influencer Profiles, used by a foundation to design programs and communications strategies based on an in-depth understanding of grantees’ theories of change

    DATE: Wednesday, March 11, 2015
    TIME: 2-3 PM EDT

  • 680d7016 Cd42 4e2a B3ba 10b1b74c2514

    WEBINAR: Lessons from The Atlantic: Bridging the Curiosity Gap (Replay)

    The Atlantic has been a long-admired and influential magazine, but with the advent of the internet and the arrival of social media, it has had to adapt. In doing so, it has thrived, and its website has become one of the most-visited sites on the web.

    Lessons from The Atlantic: Closing the Curiosity Gap is a webinar that explores the data-based lessons learned by The Atlantic’s team, and their application to nonprofit communications professionals.

    The Atlantic learned that much of its online traffic was coming through the “side door.” that is, prompted by email or social media. In order to maximize a reader’s interest and prompt them to click on a link in an email or a tweet, they have mastered the art of “bridging the curiosity gap,” or turning interest into clicks — a skill everyone can use.

    This webinar will teach you how The Atlantic and its sister brands craft headlines that attract reader attention, without falling into the pitfalls of disappointing “click-bait.”

    With today’s content traveling so prominently on social media and email, a robust headline strategy is critical to building curiosity and cultivating reader interest, whether you’re a magazine publisher or a social sector leader.

    Duration: 55 minutes


    Presentation Slides

    Download the slides from this presentation here.

  • Shutterstock 1603634092

    Don’t Let Your Work be a Tree in the Forest


    • Think about the people your organization is targeting or trying to serve when building a communications strategy. Incorporating their thoughts and voices into your plan from the beginning can make all the difference.

    Read More

  • Shutterstock 1603634091

    “More is not always better.” Global Voices on Targeting and Tracking an Audience


    • Amplify your reach by using social media to engage with influentials on the subjects you work on.
    • Online relationships with communities can be strengthened through convenings. Take advantage of opportunities to host meetups, events, and conferences to reinforce virtual ties.
    • When using metrics to track impact, more is not always better. It’s important to have a goal in mind and use metrics that are specifically related to what you want to achieve. Also, look to more interactive metrics, such as shares, rather than views.

    Read More

Page 10 of 97« First...«89101112»203040...Last »