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Just Seeing Is Not the Same As Engagement (VIDEO)
Guest Post: Susan Herr, PhilanthroMedia
One of the things that those of us who use social media most appreciate is its capacity to track how people are engaging with ideas and causes we are advancing. But according to Lisa Witter, Chief Change Officer at Fenton, engaging with content goes beyond just seeing something that’s been posted or published online.
Why Bad Video Happens to Good Causes (VIDEO)
Video is everywhere. Collectively, we upload 48 hours of video to YouTube every minute. Nonprofits and foundations upload hours of video to their websites, Twitter accounts and Facebook pages. It seems like every good cause in the world is either using video or panicking because they haven’t started yet and feel like they’re falling behind.
Checklist for Successful Campaigns
Guest Post: Erin Campbell Boltz, Spitfire Strategies, and John Passacantando, former executive director, Greenpeace USA
While the fall elections are many months away, there’s no time like the present for nonprofits and their foundation supporters to begin planning issue campaigns for 2013 when the focus returns to policy matters. The first decisions: determining what’s achievable and assessing who and what stands in the way to success. That’s some of the advice from Erin Campbell Boltz, senior vice president at Spitfire Strategies, and John Passacantando, former executive director of Greenpeace USA, who share their list of campaign to-dos.
Philanthropy and the Digital Public Dialogue: Challenges and New Opportunities
Guest Post: Jeff Stanger, Center for Digital Information
Wayne Gretzky famously said that a great hockey player skates to where the puck is going to be, not where it has been. These are instructive words for philanthropic foundations and other groups confronting fundamental and rapid shifts in the communication landscape. Two disruptive forces are reshaping the terrain on which our public dialogue takes place: digital communication technology and the unraveling of traditional journalism. This is of enormous consequence for social sector organizations whose effectiveness relies in part on a functioning, well-informed public debate on issues such as health, education, the economy, global development and the environment.
The More Things Change, The More They Change (VIDEO)
Guest Post: Susan Herr, PhilanthroMedia
As dean of the Annenberg School for Communication and Journalism at the University of Southern California, Dr. Earnest J. Wilson III is on the front line of changes wrought by the digital revolution. That’s why The Communications Network tapped his expertise three years ago for its report: “Come On In. The Water’s Fine. An Exploration of Web 2.0 Technology and Its Emerging Impact on Foundation Communications.”
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