Guest Post: Kate Emanuel, The Ad Council
Climate change, education reform, obesity prevention, cancer … name your issue. As communication professionals, we’re all tackling very complex social problems that call for very complex solutions.
I don’t have to tell you–grabbing the attention of target audiences you need to engage, regardless of your issue, is an uphill climb. You have to overcome a fragmented media landscape and substantial message clutter.
That’s why, no matter to whom you are talking—consumers, donors, volunteers or policymakers—you need to be clear and single minded.
That’s where research can make the difference.
Post By: Minna Jung
For the past few years, I’ve been writing these posts with reflections and take-aways on how the Network conference went during a particular year, based in part on our survey results. Click here, and here for examples. I do this for a number of reasons: first, the conference itself seems to be important to all of us. Despite all of the other opportunities we create for great content offerings and networking, there is nothing that quite matches live, in-person mingling and learning. Second, we listen to your feedback. We take the sum total of your input and we feed them into the conference planning machine and every year, we aim for the highest quality of experience and content.
So what were the themes from this year?
Guest Post: Rebecca Arno
At our recent New Orleans conference, Pulitzer Prize-winning author Junot Diaz said “without community, your sense of isolation can devour you.” Hearing those cautionary words in a ballroom packed full of friends and colleagues, I felt no fear at all. The Communications Network inoculates us against isolation.
This feeling persists three weeks later as I sit alone in my office, reading about Jesse Salazar who joins Daniel Silverman as the two newest members of the Communications Network Board. The volunteers who help the Network thrive are incredibly busy people who have demanding full-time jobs but still find time to steward this organization that gives us so much.
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