Communication creates influence. And influence enables communication to resonate. They’re inextricably linked.
75% of the people who participated in our recent Communication Matters research project agreed, “…without effective communications we could not raise the support we need (such as funding, partners, and good will).”
In Making Ideas Move, our series produced in partnership with Stanford Social Innovation Review, Judith Rodin, the President of the Rockefeller Foundation, and Neill Coleman, Rockefeller’s Vice President of Global Communications, share 5 steps to building influence in Greater Influence, More Impact. Check out the below infographic for a roadmap on how to leverage your organization’s influence to create impact.
To learn about more qualities that make an organization excellent at communicating, please visit www.com-matters.org/attributes.
- Message saturation is a lengthy process. A steady, consistent stream of messaging reinforces your brand and ideas.
- A classic case of steady-drip exposure changing public opinion and ultimately policy is the fight to repeal Don’t Ask, Don’t Tell. Saturating public consciousness with a single message changed conventional wisdom.
- Generating publicity around new, iterated messaging bridges the gap between what experts know and what leaders do.
Effective communication begins with understanding your audience. But the term “audience” can be misleading when it suggests a monolithic group of people who see things the same way — that’s rarely the case. Most audiences are comprised of people with diverse attitudes, interests, and motivations.
Communication can’t be one-size-fits-all.
By Dave Biemesderfer
The giving sector deserves credit for many things, but efficiency is not always one of them. For as long as there have been foundations investing in worthy causes, there have also been critics rightfully pointing out the duplicative, even wasteful ways with which the business of grant making often gets done.