Guest Post: Kate Emanuel, The Ad Council
Climate change, education reform, obesity prevention, cancer … name your issue. As communication professionals, we’re all tackling very complex social problems that call for very complex solutions.
I don’t have to tell you–grabbing the attention of target audiences you need to engage, regardless of your issue, is an uphill climb. You have to overcome a fragmented media landscape and substantial message clutter.
That’s why, no matter to whom you are talking—consumers, donors, volunteers or policymakers—you need to be clear and single minded.
That’s where research can make the difference.
Guest Post: Beth Kanter
Our interactive session at the Fall 2013 Communications Network Conference in New Orleans was a blend of content delivery and peer learning – a conversation about the value, different approaches and models, and best practices. Betsey Russell captured the highlights of the content in this blog post, “Boosting Nonprofit Communication Capacity.” A copy of our presentation and some of the takeaways follow.
Post by: Paul VanDeCarr
How and why can communications staffers use storytelling to advance their foundations’ and nonprofits’ goals? That was the basic question explored during a recent Communications Network webinar: “The Past and Future of Storytelling and Social Change.”
As many of you know, this year we took a little different approach to programming our annual Fall Conference. We turned a lion’s share of the decision-making to you–”the crowd.”
From start to finish, to say the results were spectacular would be something of an understatement. We received an unprecedented number of proposals for our October event in New Orleans–or as Minna Jung, the Network’s vice chair commented in an earlier post: “Wow“–and the numbers of you who voted on which sessions to put on the agenda was beyond anything we imagined. So, Wow, again!
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