Guest Post: Brett Davidson
Online video is becoming increasingly important as a communications medium, and video is predicted to make up the vast majority of internet traffic in the next few years. Many foundations fund advocacy videos produced by their grantees, or produce videos themselves — but all too often good and even powerful videos languish on YouTube and other platforms, with only a handful of views. And even if decent numbers of people do watch the video, not enough of them go on to take action or get involved.
Post by: Paul VanDeCarr
Meet Helvetika Bold, a superhero who champions for social justice using powerful words to break the grip of villains like Mindset and his weapon the dominant narrative! She is the public face of Vision, Values and Voice, a comic-book style communications toolkit from the Opportunity Agenda designed to help social justice advocates win victories in the world of 21st-century movements and media.
Guest Post: Kate Emanuel, The Ad Council
Climate change, education reform, obesity prevention, cancer … name your issue. As communication professionals, we’re all tackling very complex social problems that call for very complex solutions.
I don’t have to tell you–grabbing the attention of target audiences you need to engage, regardless of your issue, is an uphill climb. You have to overcome a fragmented media landscape and substantial message clutter.
That’s why, no matter to whom you are talking—consumers, donors, volunteers or policymakers—you need to be clear and single minded.
That’s where research can make the difference.
Guest Post: Beth Kanter
Our interactive session at the Fall 2013 Communications Network Conference in New Orleans was a blend of content delivery and peer learning – a conversation about the value, different approaches and models, and best practices. Betsey Russell captured the highlights of the content in this blog post, “Boosting Nonprofit Communication Capacity.” A copy of our presentation and some of the takeaways follow.
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