During a recent Communications Network webinar, we heard that by changing the words used to characterize the subject of a public debate you can increase the chances of winning support for your issues and causes. In an op-ed last week, one of our webinar presenters, Doug Hattaway, president of Hattaway Communications, and his colleague, Steve Pierce, offered another — and very timely example — of how the right words can help you win important debates. A modified version of the Politico post is reprinted below with permission.
Guest Post: Doug Hattaway and Steve Pierce
We’ve probably become numb from all the words written and spoken over the course of recent Congressional debates about raising the nation’s debt ceiling. But after taking the nation to the brink of default twice, Republicans last week quietly went along with Democrats to approve a drama-free debt-limit increase.
Guest Post: Joyce C. Sood
As we examine the online impact of our social media activities, a question that often comes to mind is: Can we reliably measure whether people’s online engagement influences their actions and behavior offline?
Storytelling and Social Change: A Strategy Guide for Grantmakers is the first comprehensive publication of its kind. Based on over 75 interviews with grantmakers, communications experts and storytellers of all sorts, the guide serves grantmakers interested in so-called “narrative strategies” for their funding and communications programs.
Post by: Paul VanDeCarr
How and why can communications staffers use storytelling to advance their foundations’ and nonprofits’ goals? That was the basic question explored during a recent Communications Network webinar: “The Past and Future of Storytelling and Social Change.”
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