Storytelling and Social Change: A Strategy Guide for Grantmakers is the first comprehensive publication of its kind. Based on over 75 interviews with grantmakers, communications experts and storytellers of all sorts, the guide serves grantmakers interested in so-called “narrative strategies” for their funding and communications programs.
It is clear to everyone in the nonprofit world that video is a critical communications tool. Video is everywhere, online and on mobile. YouTube alone delivers four billion video views a day. How nonprofits can effectively use video is less clear – questions of how to produce compelling video, how to measure video’s effectiveness and how to budget for it still loom large.
To address these and other questions See3 Communications has launched a new report, “Into Focus,” in partnership with YouTube‘s Nonprofit Program and Edelman as part of their shared commitment to helping move the nonprofit sector forward through effective communications. The guide, which See3 describes as, “the first ever benchmark guide to examine how and what nonprofits are doing with video” is available here. For an overview of the report and its top “take-aways” go here.
Foundation communications goes far beyond an annual report or the occasional press release about grantees. And it’s no longer the exclusive domain of big foundations, communications staff, or consultants. Integrating communications is critical to advancing programmatic goals.
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