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Social Tools For Better Storytelling–More Insights from SXSW Interactive
Guest Post, Katherine Miller, Hattaway Communications
As Susan Herr pointed out in her recent post, at this year’s South By Southwest Interactive (SXSW), there was no shortage of ideas about how to make online experiences better and more engaging or how to make the world a more “social place.” As I observed from searching among the thousands of panels, hundreds of side sessions and dozens of plenaries, many of the presentations and conversations at SWSX also offer important guidance to non-profits and foundations about how to effectively use social media to have the greatest impact.
Communications Took Main Stage at SXSW
Guest Post: Susan Herr, PhilanthroMedia
Study the hundreds of panels convened this year at SXSW Interactive – the world’s largest annual gathering of tech enthusiasts — and you won’t find many specifically focused upon nonprofits and philanthropy. But what you will find — from the manna that the more than 20,000 geeks who came to Austin to collectively nosh on — are communications trends worth noting because they are likely to eventually trickle down to foundations.
Foundation Asks: If You Like What You Read, Pass it On
Is it enough just to get people to read a good story? Or do good things happen when stories are read and then shared?
That’s what BlueCross BlueShield of North Carolina Foundation hopes to learn from watching how people engage with a new website called “inpired.”
Why Foundations Can’t Take Their Messages for Granted (VIDEO)
Guest Post: Susan Herr, PhilanthroMedia
As president of the Foundation Center, an organization that collects more data on organized philanthropy than any other group, Brad Smith is uniquely positioned to spot trends emerging in the sector. As I learned when we sat down together recently in New York, foremost on his mind is the need for foundations–more than ever before–to keep repeating their messages, especially in our digital age where the competition to be heard and understood is fierce.
Not All New Media is ‘New’ Any More
I’m pretty sure we didn’t pop any champagne corks or even do pump fists or high five each other, but I recall a feeling of exhilaration the first time — probably in the 1990s — I pressed the send button on email with an attached PDF version of a report detailing findings from an initiative underwritten by a foundation where I worked at the time. My colleagues and I — freed from the labor and time-intensive process of distributing print publications — thought we’d truly entered the digital age. In a blink of an eye reports of any length could be on their way to key audiences in mere seconds.
Fast forward almost 20 years later, and even though the PDF is still very much with us, that habit of turning reports, whitepapers, books, policy briefs and the like into digital facsimiles and emailing and posting them online runs the risk of being labeled as an example of an OLD new media practice.
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