Guest Post: Gretchen Dykstra
Those who toil in the fields of communications know we often graze in the back pastures, far from the main barn, whistled for at the end of day. But we know that every organization and every program needs communications from morning till night. Communications are not just a press release at the end of an initiative. Identifying and reaching appropriate audiences—over and over again– is essential whether you work in direct service, public policy, education, advocacy, the arts or even tropical disease research.
Post by: Paul VanDeCarr
Meet Helvetika Bold, a superhero who champions for social justice using powerful words to break the grip of villains like Mindset and his weapon the dominant narrative! She is the public face of Vision, Values and Voice, a comic-book style communications toolkit from the Opportunity Agenda designed to help social justice advocates win victories in the world of 21st-century movements and media.
When led with a robust communications campaign, “impact litigation” can be an effective tool to address imbalances of power and influence public opinion.
During a recent Communications Network webinar, Adam Umhoefer and Felix Schein, two prinicipals involved in the fight to overturn California’s Proposition 8, discussed the role a fully integrated communications campaign played in changing the public conversation about marriage equality. They also described how the public campaign helped lead to last June’s historic Supreme Court ruling granting all couples the right to marry.
Want to Make a Point? Don’t Use Unicorns.
In this installment of Zero to Ninety, Bill Albert (@balbert1), chief program officer, The National Campaign to Prevent Teen and Unplanned Pregnancy, offers do’s and don’ts for breaking through the “clutter cacophony.”