Guest Post: Ellen Schneider
How many communications efforts focused on advancing change fail because we only talk to people who agree with us? Savvy advocates know that to succeed they need to connect to people who may not be on their side—at least not yet.
That’s what I call reaching beyond the choir. And based on many years of experience, I believe substantive character-driven films are an effective way to do that.
Guest Post: Adam Umhoefer and Felix Schein
On November 4, 2008, the same day our nation elected its first African American president, the voters of California passed Proposition 8, an amendment to the state constitution that eliminated the fundamental freedom of gay and lesbian couples to marry.