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Making a Return Visit to the Message House
In a blog post last April, we featured a unique tool the John S. and James L. Knight Foundation had recently begun using — what it called a “message house” — to help team members stay on point when talking the media, giving presentations, etc.
We recently checked in with Marc Fest, vice president of communications for the Knight Foundation, a self-professed message evangelist and asked him to share his thoughts on video on how the tool was being used, and what difference it’s making.
Seeing Social Media Success Before It Happens
Guest Post: Dan Cohen
A powerful lesson hit home during a recent two-day training.
Before starting work on developing a social media plan, a communications plan, or even just pieces of it, take some deep breaths. Then, in that quiet moment that follows, think about what fantastic success might look like. Examine all the reasons it was such a success.
As Social Media Grows So Do Measurement Tools
Guest Post: Michael Hamill Remaley
I remember going to gatherings of communicators a few years ago where there would be the obligatory question and then a show of hands, “How many of you foundations or nonprofits are using social media, such as Twitter, Facebook, and YouTube?” Now our starting point seems to be: “How is your organization using social media…and is it working?”
Nonprofit Publications:
A Whole New (Virtual!) World
Guest Post: Rebecca Arno, vice president communications, Denver Foundation, and vice chair, Communications Network. This post is reprinted with permission from CausePlanet.org.
I’ve killed a lot of trees in my two decades in the nonprofit sector, even though I switched to using recycled paper in the early ‘90s. Direct mail, annual reports, newsletters, issue briefs…you name it, I’ve produced it! All in service to the mission, of course.
Do You See QR Codes In Your Future?
These days, being a communications professional in philanthropy probably requires more experimentation than ever before in how you do your work. With so many different ways to reach audiences, and as many challenges at succeeding, there’s both a constant search for the “new new thing” and a willingness to try innovative approaches.
That drive to be innovative also has many practitioners looking for ideas and inspiration wherever they can find them.
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