The following is reposted with permission from GrantCraft blog, where it originally appeared on July 30, 2013.
Guest Post: Elizabeth Miller
It should be pretty clear by now that one of the most valuable assets of social media is that it is inherently social. Or at least, it should be.
I’ve been closely watching how foundations are embracing social media.
A recent convening hosted by the Robert Wood Johnson Foundation brought together sector leaders to brainstorm how to better evaluate social media’s impact on philanthropic outcomes. More and more, we’re seeing foundations use it to share their learning, encourage their networks to #befearless and crowdsource their grantmaking.
Guest Post: Joel Johnson, GMMB
Storytelling is a buzz word that gets thrown around a lot these days. In this hyper-connected culture, it’s no surprise that the art of storytelling is often looked to as an effective means of cutting through the clutter and making your voice heard. After all, uniting ideas and emotion through storytelling is an ancient device and part of our cultural DNA. Great stories capture our imagination, and authentic stories make us feel secure by connecting us and reminding us of things we hold to be true – good or bad.
Guest Post: Regan Gruber Moffitt
After many months of talking about a major home remodel, my husband announced one April morning, “We’re starting today!” Those words still ring in my ears more than a year later. You see, I was eight months pregnant. The next five weeks would be some of the most memorable – and miserable – I’ve had. The story has a happy ending of completed tile, cabinets and paint at least a few days before the baby arrived, but its twists and turns brought on by the bad timing are a cautionary tale for those taking on do-it-yourself (DIY) projects of any kind.
In a perfect world we wouldn’t have to plan for crises. However, as we all know too well, most crises—such as financial mismanagement, executive misconduct, sexual discrimination or government investigations—strike without warning. The difference between heading off disaster or watching your organization drown in bad media and messaging is having a solid crisis communication plan that is ready to go in a moment’s notice.
How do your target audiences decide to listen to you or not? How can understanding the decision-making process make you smarter and more effective in your communications?
To help answer those questions, we invited Shankar Vedantam, a science correspondent for NPR, and author of The Hidden Brain: How our Unconscious Minds Elect Presidents, Control Markets, Wage Wars and Save Our Lives, as the most recent speaker in our Science of Communications Series, co-sponsored by Spitfire Strategies.