At the Communications Network, we get a lot of questions from people new to foundation communications. Whether it’s someone who just crossed the bridge from the corporate communications world, a recovering journalist or an ex-staffer fresh off a stint on the Hill, one day the reality about the new job suddenly hits and the questions start to flow: Where do I begin? How do I define the universe of strategic communications for this organization? What mistakes do I want to avoid?
The list goes on.
Over the past several months, the Communications Network has had the great privilege of working with the Council on Foundations on creating a new version of its long running Wilmer Shields Rich Awards for honoring excellence in foundation communications. Finishing touches are being put on the new awards program, which will spotlight how communications strategies can help achieve program goals and further organizational missions. A call for entries for 2013 will be issued shortly.
One of the people who has helped guide the discussion about the awards and why it’s essential for foundations to make effective use of communications to advance their missions has been Jeff Clarke, who is concluding his term at the end of this month as interim president and ceo of the Council.
Guest Post: Susan Herr, PhilanthroMedia
One of the things that those of us who use social media most appreciate is its capacity to track how people are engaging with ideas and causes we are advancing. But according to Lisa Witter, Chief Change Officer at Fenton, engaging with content goes beyond just seeing something that’s been posted or published online.
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