As communications professionals, storytelling is what we do. We do it because it is one of the best ways to evoke an emotional connection to an abstract issue – to put a human face on the messages we convey. However, it’s how the story is framed that matters. Studies in neuroscience and psychology show that while stories can evoke a quick emotional response, carefully framed narratives that appeal to reason are also needed to inspire action.
To help people understand this new research and learn more about how to use it in their communications practice we recently held a webinar, The Art and Science of Storytelling. (Replay available below.)
At the Communications Network, we get a lot of questions from people new to foundation communications. Whether it’s someone who just crossed the bridge from the corporate communications world, a recovering journalist or an ex-staffer fresh off a stint on the Hill, one day the reality about the new job suddenly hits and the questions start to flow: Where do I begin? How do I define the universe of strategic communications for this organization? What mistakes do I want to avoid?
The list goes on.
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