Ever wonder why some online content goes viral and other articles, videos and blog posts just sit there? Stop wondering. We have the answers in this replay of a Communications Network webinar.
Used positively, peer pressure has led teens in America to rebel against cigarettes and teens in Africa to protect themselves from AIDS. It has brought worshippers into a closer relationship with God. It has organized a passive and fearful citizenry subjugated by a dictator into the nonviolent army that overthrew him. It has even led millions of people to quit drinking and drugs.
These examples and others are recounted in a new book by Tina Rosenberg, “Join the Club, How Peer Pressure Can Transform the World,” and our guest for a recent Communications Network webinar.
The way Eric Brown, communications director for the William and Flora Hewlett Foundation, tells it in a recent Communications Network webinar, it wasn’t a sudden “Eureka moment” that sparked his desire to assess the effectiveness of the training programs his foundation had been offering for years to help grantees develop effective communications skills.
Instead, he was just simply itching to know if these programs were doing any good. “It was bugging me because I didn’t know,” says Brown.
This week the Communications Network held a webinar that had been previously billed as a “no-holds” barred conversation about the value of annual reports to foundation communications. It definitely was a full-throated conversation, with a mix of views — both pro and con — and a variety of examples of different ways various foundations are continuing to produce annual reports. Some the same. Some in modified form. And some not at all.
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