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At the Communications Network, we get a lot of questions from people new to foundation communications. Whether it’s someone who just crossed the bridge from the corporate communications world, a recovering journalist or an ex-staffer fresh off a stint on the Hill, one day the reality about the new job suddenly hits and the questions start to flow: Where do I begin? How do I define the universe of strategic communications for this organization? What mistakes do I want to avoid?
The list goes on.
Video is everywhere. Collectively, we upload 48 hours of video to YouTube every minute. Nonprofits and foundations upload hours of video to their websites, Twitter accounts and Facebook pages. It seems like every good cause in the world is either using video or panicking because they haven’t started yet and feel like they’re falling behind.
Not long ago, foundations routinely produced print documents meant to be held and read.
Now, with more and more organizations shifting to online publishing, the resulting “publications” are beheld and experienced in different ways than their former print counterparts.
Ever wonder why some online content goes viral and other articles, videos and blog posts just sit there? Stop wondering. We have the answers in this replay of a Communications Network webinar.
Used positively, peer pressure has led teens in America to rebel against cigarettes and teens in Africa to protect themselves from AIDS. It has brought worshippers into a closer relationship with God. It has organized a passive and fearful citizenry subjugated by a dictator into the nonviolent army that overthrew him. It has even led millions of people to quit drinking and drugs.
These examples and others are recounted in a new book by Tina Rosenberg, “Join the Club, How Peer Pressure Can Transform the World,” and our guest for a recent Communications Network webinar.