Medium has come to represent the best of new communications technology. It’s not just an online publishing tool — it’s a network of ideas, a place to engage in discussion. President Obama uses it regularly. Bono used it to lay out a plan for Africa, and Melinda Gates responded. The Heritage Foundation used it to publish their annual report.
Medium is an ideas exchange, where thinkers, creators, and storytellers come to find their audience, move ideas, and move people. It allows your audience to respond, react, and build on your ideas. Increasingly, it’s a platform for influential people and organizations to publish, converse, and engage.
Put shortly, publishing on Medium gets your message read, discussed, and spread. The best part? Anybody can be good at it.
Medium’s own Gabe Kleinman joined us to interactively walk you through what it takes to be good at Medium.
- The basics of publishing
- How to create engaging and successful posts
- Tips on experimenting with different types of content
Watch the replay below. If the video appears blurry to you, try watching here.
Length: 56 minutes
For more information, get in touch with Gabe at firstname.lastname@example.org.
Narratives shape how we perceive the world and have a profound impact on organizations seeking to to address pressing public issues. But how do you know which narratives define the discourse on a given topic? With people around the globe expressing narratives online and in unprecedented volumes, there are new opportunities to better understand and influence opinion — if you know how to filter the signal from the noise.
How does your organization’s brand help your organization achieve its goals?
Is it simply a fundraising tool, or a means of creating sustainable social change, serving your organization’s mission while aligning image and identity?
Elke Dochtermann, Chief Creative Officer at Fenton, and Hayley Berlent, Founder and Chief Strategy Officer at The Additive Agency, join The Communications Network on to share learnings from working with—and building—some of the world’s most compelling nonprofit brands, provide an overview of a typical brand engagement, and answer questions on brand building.
Learn about emerging trends in nonprofit branding, how to embark on a game-changing brand development program and, ultimately, use brand as a lever for greater recognition, revenue and impact.
Key topics discussed include:
- How to keep your message simple
- How to make your story personal
- How to inspire action across all audiences
- How to show—not just tell—an impact story
Duration: 71 minutes