In a perfect world we wouldn’t have to plan for crises. However, as we all know too well, most crises—such as financial mismanagement, executive misconduct, sexual discrimination or government investigations—strike without warning. The difference between heading off disaster or watching your organization drown in bad media and messaging is having a solid crisis communication plan that is ready to go in a moment’s notice.
You’ve probably heard countless times that a picture is worth a thousand words. But how often have you actually heeded that advice and opted for a picture instead of a paragraph to create powerful messages for your organization? By choosing words over images are you creating an unintentional blind spot in your messaging? What can communicators – usually hired for our excellent writing skills – learn about using visuals?
To answer these questions we recently held a webinar, Avoiding the Blind Spot: Telling Your Story With Pictures. During the webinar Liz Banse and Scott Miller of Resource Media shared the neuroscience behind image processing, strategies for effectively communicating using photos and video, examples of extraordinary visual storytelling and practical, low-cost tips for better visual communications.
Chances are good that your organization is sitting on a pile of data. How do you take those vital nuggets of information hidden in files and trapped behind your four walls and shape them in ways that help advance your organization’s work or mission? How might you mash it up with other data to create new knowledge? And how can you bring all of this to life through data visualization?
To provide answers to these questions, we recently held a webinar, Seeing is Believing: Data Visualization for Philanthropy (Replay available below.)
As communications professionals, storytelling is what we do. We do it because it is one of the best ways to evoke an emotional connection to an abstract issue – to put a human face on the messages we convey. However, it’s how the story is framed that matters. Studies in neuroscience and psychology show that while stories can evoke a quick emotional response, carefully framed narratives that appeal to reason are also needed to inspire action.
To help people understand this new research and learn more about how to use it in their communications practice we recently held a webinar, The Art and Science of Storytelling. (Replay available below.)
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