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    REPLAY: The Tipping Point — Engaging Your Influencers

    As Malcolm Gladwell wrote in his international bestseller The Tipping Point, little things can make a big difference. When it comes to engaging with your audience online, a handful of “influencers” can spread your message out to 85% of your entire audience.

    According to Gladwell, “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.”

    If you’ve ever played Six Degrees of Kevin Bacon, you know just how powerful and far-reaching social networks are (and also how prolific an actor Kevin Bacon has been).

    In this webinar, The Communications Network partners with Attentive.ly co-founder Cheryl Contee to teach you how to harness the reach of your influencers.

    You’ll learn:

    • What an influencer engagement strategy is, and why it matters 
    • How to identify, engage, and empower influential folks on social media to get them to talk about your work 
    • What success looks like

    Duration: 63 Minutes

    For more information, take a look at Attentive.ly’s guide to influencer engagement.

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    REPLAY: How to Be Good at Medium

    Medium has come to represent the best of new communications technology. It’s not just an online publishing tool — it’s a network of ideas, a place to engage in discussion. President Obama uses it regularly. Bono used it to lay out a plan for Africa, and Melinda Gates responded. The Heritage Foundation used it to publish their annual report.

    Medium is an ideas exchange, where thinkers, creators, and storytellers come to find their audience, move ideas, and move people. It allows your audience to respond, react, and build on your ideas. Increasingly, it’s a platform for influential people and organizations to publish, converse, and engage.

    Put shortly, publishing on Medium gets your message read, discussed, and spread. The best part? Anybody can be good at it.

    Medium’s own Gabe Kleinman joined us to interactively walk you through what it takes to be good at Medium.

    You’ll learn:

    • The basics of publishing
    • How to create engaging and successful posts
    • Tips on experimenting with different types of content

    Watch the replay below. If the video appears blurry to you, try watching here.

    Length: 56 minutes

    For more information, get in touch with Gabe at gabe@medium.com.

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    WEBINAR: Big Data

    Narratives shape how we perceive the world and have a profound impact on organizations seeking to to address pressing public issues. But how do you know which narratives define the discourse on a given topic? With people around the globe expressing narratives online and in unprecedented volumes, there are new opportunities to better understand and influence opinion — if you know how to filter the signal from the noise.

    Read More

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    REPLAY: Why Editorial Calendars Make Your Content Suck

    This replay is made available courtesy of the Ad Council

    In order to feed the insatiable content beast, many organizations use editorial calendars as the driver of their content planning like, “it’s National Pancake Day, let’s post!”

    Read More

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    Replay: The New Brand Imperative

    How does your organization’s brand help your organization achieve its goals?

    Is it simply a fundraising tool, or a means of creating sustainable social change, serving your organization’s mission while aligning image and identity?

    Elke Dochtermann, Chief Creative Officer at Fenton, and Hayley Berlent, Founder and Chief Strategy Officer at The Additive Agency, join The Communications Network on to share learnings from working with—and building—some of the world’s most compelling nonprofit brands, provide an overview of a typical brand engagement, and answer questions on brand building.

    Learn about emerging trends in nonprofit branding, how to embark on a game-changing brand development program and, ultimately, use brand as a lever for greater recognition, revenue and impact.

    Key topics discussed include:

    • How to keep your message simple
    • How to make your story personal
    • How to inspire action across all audiences
    • How to show—not just tell—an impact story


    Duration: 71 minutes

    For more resources, please visit www.fenton.com and www.theadditiveagency.com.


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