Narratives shape how we perceive the world and have a profound impact on organizations seeking to to address pressing public issues. But how do you know which narratives define the discourse on a given topic? With people around the globe expressing narratives online and in unprecedented volumes, there are new opportunities to better understand and influence opinion — if you know how to filter the signal from the noise.
How does your organization’s brand help your organization achieve its goals?
Is it simply a fundraising tool, or a means of creating sustainable social change, serving your organization’s mission while aligning image and identity?
Elke Dochtermann, Chief Creative Officer at Fenton, and Hayley Berlent, Founder and Chief Strategy Officer at The Additive Agency, join The Communications Network on to share learnings from working with—and building—some of the world’s most compelling nonprofit brands, provide an overview of a typical brand engagement, and answer questions on brand building.
Learn about emerging trends in nonprofit branding, how to embark on a game-changing brand development program and, ultimately, use brand as a lever for greater recognition, revenue and impact.
Key topics discussed include:
- How to keep your message simple
- How to make your story personal
- How to inspire action across all audiences
- How to show—not just tell—an impact story
Duration: 71 minutes
You know the old saying: “You can’t judge a book by its cover…”
But the fact is, we do.
Design is a critical, but often overlooked, element of any social change campaign. In fact, many of us question whether design has anything to do with strategic communications.
In today’s increasingly visual and rapid information ecosystem, it most certainly does.
Consider that most of us use our ability to see as our primary sense. Research tells us it only takes a person 1/20th of a second to decide whether he or she likes or trusts something: a logo, an email, a website, a paper, based on the way it’s designed.
Join us Wednesday, April 22 at 2 PM EDT for our webinar, Good Causes Deserve Great Design: Why Strategic Design Matters for the Social Sector.
Good design leads to impact.
Elefint Designs, a design firm focused on social impact whose clients include the Clinton Global Initiative, the Ad Council, National Council of Nonprofits, and Skoll Foundation, will join The Communications Network for this members-only webinar.
Elefint will explore key principles for design and communications projects, and will dive into specifics related to common design projects, including rebranding, website design, and infographics.
Key questions that we’ll address:
- How can strategy and design be integrated?
- How does understanding strategy make design better?
- What are some tools for creating a smart design strategy?
- How can having a strong brand lead to new opportunities for an organization?
- How should organizational goals be considered before, during, and after design projects are undertaken?
UPDATE: The slides from this presentation are available for download below.
Effective communication begins with understanding your audience. But the term “audience” can be misleading when it suggests a monolithic group of people who see things the same way — that’s rarely the case. Most audiences are comprised of people with diverse attitudes, interests, and motivations.
Communication can’t be one-size-fits-all.