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    Lessons from the Frontlines of the LGBT Movement WEBINAR (Replay)

    KEY TAKEAWAYS

    • Engage a topic by connecting it to people’s aspirations and telling stories that create empathy and respect.
    • To get movement on a message, map who drives the dialogue, train grassroots messengers, arm political champions, and watchdog the media.
    • Maintaining momentum after a victory is critical. Keep an eye on the opposition’s messaging to say a step ahead, and ensure that your base stays motivated.

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  • Live Stream: The Revolution Will Not Be Televised – Dec. 4 at 9am EST

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    For many social sector organizations, the question is no longer “Should we be producing multimedia?” but, “How do we?”

    Using the portal below, join The Communications Network for a reprise of the #ComNet14 breakout session, The Revolution Will Not Be Televised: It Will Be Uploaded to YouTube, featuring Jessie Graham of Human Rights Watch and MacKenzie Fegan of Ford Foundation, winners of Webby Awards and a Peabody Award.

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  • WEBINAR: How to Succeed on YouTube

    YouTube

    The Communications Network and The Ad Council invite you to a webinar for an in-depth look on how to build a successful creative strategy on YouTube.

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    WEBINAR: The PDF is the Enemy

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    How do you publish your organization’s reports and research?
    Are you inadvertently shutting off vital audiences from accessing and using your ideas?
    Maybe.

    Please join The Communications Network on Tuesday, December 2, 2014 at 1pm for our next WEBINAR, The PDF is the Enemy, the second installment of our Open Data for the Social Sector series.

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  • Webinar: Lessons from the Front Lines of the LGBT Movement Oct. 29th at 2pm EST

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    Next Wednesday, October 29th at 2pm EST, Doug Hattaway and Alex Cole of Hattaway Communications will join The Communications Network for a WEBINAR on the impact of strategic communications on one of our country’s most successful social change struggles – the fight for marriage equality for LGBT Americans – and how to apply the lessons learned to other social change movements.

    What: Webinar: Lessons from the Front Lines of the LGBT Movement
    When: Wednesday, October 29, 2014 at 2pm EST
    Register: https://cc.readytalk.com/cc/s/registrations/new?cid=82i8jw2cna9f
    Note: This exclusive online event is open to Communications Network members only

    Background:

    From The Atlantic: “On May 9, 2012, President Obama sat for an interview in the White House with the ABC News anchor Robin Roberts. Both of them knew what she’d been summoned there to discuss, and Roberts didn’t waste any time. “So, Mr. President,” she said, “are you still opposed to same-sex marriage?”

    Obama was ready for the question. A few days before, Vice President Biden had said on Meet the Press that he was “comfortable” with men marrying men and women marrying women. The surprise statement went against the president’s own ambiguous stance, which was that he was against gay marriage but in the process of “evolving.” At the same time, evidence of the political risk inherent in the issue was abundant. The day before, May 8, voters in North Carolina — a key swing state Obama narrowly won in 2008 — had overwhelmingly voted to ban gay unions, making it the 31st state to take such a step.

    Obama sat back in his leather chair, his legs crossed, his hands in his lap, composed and a bit detached. “Well, you know, I have to tell you, as I’ve said, I’ve been going through an evolution on this issue,” he began, in his usual roundabout way. “I’ve always been adamant that gay and lesbian Americans should be treated fairly and equally.” He pointed to his administration’s repeal of the military’s “Don’t Ask, Don’t Tell” policy and its refusal to defend the Defense of Marriage Act in court. He’d hesitated to embrace gay marriage, he said, out of respect for tradition and a belief that civil unions offered enough protection to same-sex partnerships.

    But now the president had changed his mind. “I’ve just concluded that, for me personally, it is important for me to go ahead and affirm that I think same-sex couples should be able to get married,” he said.

    The reasons for Obama’s about-face, as he explained them, seemed perfectly normal. His thoughts, he said, had gone to his own staffers “who are in incredibly committed, monogamous relationships, same-sex relationships, who are raising kids together.” He’d thought about the troops, fighting on his behalf, yet still facing the constraint of not being “able to commit themselves in a marriage.” He talked about the values he wanted to pass on to his own children and the emphasis his own faith placed on the Golden Rule.

    As natural as Obama’s statement may have sounded, his words were as carefully chosen as the interview. The testimonial to the gay men and women in his life; the discussion of values and the Golden Rule; the remarkable fact that America’s first black president, discussing an issue many see as a modern civil-rights struggle (with a black interviewer, no less), made no reference to civil rights — these were all talking points straight out of the new playbook of the gay-rights movement.”

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