Please join us Monday, December 16, from 2 pm- 3pm ET/11 am-Noon PT, for a Communications Network webinar: The Courtroom Campaign: Strategic Communications and Impact Litigation for Social Change–a look at how the campaign for marriage equality was fought in the courts of law and public opinion.
Post by: Paul VanDeCarr
How and why can communications staffers use storytelling to advance their foundations’ and nonprofits’ goals? That was the basic question explored during a recent Communications Network webinar: “The Past and Future of Storytelling and Social Change.”
In a perfect world we wouldn’t have to plan for crises. However, as we all know too well, most crises—such as financial mismanagement, executive misconduct, sexual discrimination or government investigations—strike without warning. The difference between heading off disaster or watching your organization drown in bad media and messaging is having a solid crisis communication plan that is ready to go in a moment’s notice.
You’ve probably heard countless times that a picture is worth a thousand words. But how often have you actually heeded that advice and opted for a picture instead of a paragraph to create powerful messages for your organization? By choosing words over images are you creating an unintentional blind spot in your messaging? What can communicators – usually hired for our excellent writing skills – learn about using visuals?
To answer these questions we recently held a webinar, Avoiding the Blind Spot: Telling Your Story With Pictures. During the webinar Liz Banse and Scott Miller of Resource Media shared the neuroscience behind image processing, strategies for effectively communicating using photos and video, examples of extraordinary visual storytelling and practical, low-cost tips for better visual communications.
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