Guest Post, Susan Parker, Clear Thinking Communications
Executive summaries are meant to make it easy for audiences to learn about a new report or study, especially if they don’t have time to read the full document. But for people faced with ever-growing reading lists, it’s often hard to make time even for digests of larger reports. In that spirit, the Atlantic Philanthropies has begun experimenting with producing executive summaries as short videos. And the good news for time-pressed communicators: these videos–which can help bring more attention to an important report–can be completed in a matter of hours.
Here are the new rules communicators need to live by in the digital age: Keep it simple. Make it accessible. Get it done fast.
Guest Post: Rebecca Arno, Vice President of Communications, The Denver Foundation and Chair, Communications Network
(Rebecca Arno started her two-year term as the Network’s chair at the Fall 2011 Conference.)
With annual memberships at 400-plus, an active listserv, dynamic on-line content, and nearly 300 attendees at our Boston conference, the Communications Network is stronger than ever.
Guest Post: Susan Herr, PhilanthroMedia
Thanks to each member of the Gorilla Engagement Squad — our roving band of volunteers — we collectively cajoled more than 100 of you to offer your thoughts on video camera. Video summaries will be rolling out over the next week.
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