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These days, being a communications professional in philanthropy probably requires more experimentation than ever before in how you do your work. With so many different ways to reach audiences, and as many challenges at succeeding, there’s both a constant search for the “new new thing” and a willingness to try innovative approaches.
That drive to be innovative also has many practitioners looking for ideas and inspiration wherever they can find them.
At our 2010 Fall Conference in Los Angeles, Eric Brown, communications director for the William and Flora Hewlett Foundation and chair of the Communications Network, agreed, along with many of our LA attendees, to share some thoughts on video about the importance of foundation communications. But in order to post his video, Brown asked us to run the “disclaimer” below. (Read it, pay attention, but then watch the video.)
We’re all familiar with the expression “fighting words,” but even I wasn’t prepared for the intensity of the verbal exchange that occurred when Communications Network contributor Susan Herr, and producer of our ongoing series of video chats, sat down to talk with our much-loved anti-jargon campaigner, Tony Proscio.
Admittedly it was a smart interview technique, and her tongue appears early on in the video to be planted somewhat firmly against her cheek. But if you’re not listening carefully, or you get momentarily distracted when she says it, you might miss the disclaimer that this was done all in good fun.
Over the past 2 years, the Communications Network has been sitting down with members, non-members, communications experts, thinkers, and others, and asking — with the video camera running — to expound on topics that we believe are of great interest/importance to people who hold communications jobs in philanthropy.